Paid Media Specialist

Paid Media Specialist

Minimum 12-month maternity leave contract | JUCY, Chill’d by JUCY & Star RV | Travvia Group

The role

We’re looking for a commercially minded, data-driven Paid Media Specialist to help drive growth across the portfolio of Australasia’s self-drive adventure brands, JUCY, Chill’d by JUCY and Star RV.

This is a hands-on role with real ownership of paid media performance across Australia, New Zealand and key international markets. Your focus will be growing direct bookings and revenue while improving acquisition efficiency.

You’ll work across a diverse paid media mix, including Google, Microsoft, Meta, TikTok and programmatic advertising, balancing always-on activity with major seasonal campaigns and promotional launches.

You’ll be curious about what drives performance, confident with data and quick to embrace AI, automation and emerging platforms.

What you’ll do

Own paid media performance

• Plan, build, launch, manage and optimise campaigns across Google Ads (Search, Performance Max, Demand Gen, YouTube and Display), Microsoft Ads, Meta and TikTok.
• Manage programmatic advertising activity in partnership with external media providers, including campaign planning, briefing, audience targeting, execution oversight, optimisation and performance evaluation.
• Deliver full-funnel media activity, from building brand awareness and consideration through to generating qualified traffic, retargeting and driving bookings.
• Take ownership of campaign performance against revenue, bookings, ROAS, CPA and cost of sale (COS) targets across brands and markets.
• Ensure campaigns are accurately built, tracked, tested and quality checked before launch.

Optimise, test and drive growth

• Continuously optimise bidding strategies, budgets, audiences, keywords, creative and campaign structures to improve performance.
• Analyse performance across markets, products, audiences and booking periods to identify and scale high-performing opportunities.
• Develop and execute a structured testing approach across creative, audiences, platforms and campaign formats.
• Work closely with the creative and content teams to brief, test and optimise advertising assets, including UGC and creator-led content.
• Identify opportunities to improve landing page performance and the customer journey, working with our digital team to lift conversion.

Plan and manage media investment

• Develop monthly media plans and campaign flighting aligned to business priorities, seasonal demand and revenue targets.
• Manage budgets and daily pacing across multiple brands, markets and campaigns, ensuring investment is allocated where it delivers the strongest return.
• Respond quickly to changing demand, booking trends, promotional activity and vehicle availability.
• Support major tactical campaigns including Early Bird, Black Friday, Travel Now and relocation offers.
• Provide clear recommendations on where to increase, reduce or redirect investment based on performance and commercial opportunity.

Turn data into commercial insights

• Own weekly and monthly paid media reporting, explaining not just what happened, but why, what it means and what we should do next.
• Use GA4, advertising platforms and business reporting to understand attribution, customer behaviour and the drivers of performance.
• Monitor campaign tracking, conversion events and data accuracy, working with internal teams to troubleshoot issues and maintain reliable measurement.
• Identify emerging trends, risks and opportunities early, with recommendations to improve results.
• Contribute monthly performance insights and commercial commentary for senior leadership and Board reporting.

Explore new opportunities and channels

• Help launch, test and scale emerging advertising opportunities, including Chatgpt, Reddit and other relevant platforms.
• Stay across platform developments and bring new ideas and testing opportunities to the team.

Work smarter with AI and automation

• Actively use AI tools to improve analysis, reporting, campaign development, creative testing and workflow efficiency.
• Identify opportunities to automate repetitive tasks and improve the speed and accuracy of campaign management.

What you’ll bring

• 3-5+ years of hands-on paid media experience, either agency or in-house, with demonstrated ownership of campaign performance.
• Strong technical capability across the Google Ads suite, particularly Paid Search, Performance Max, Demand Gen, YouTube and Display, alongside Meta Ads Manager.
• Proficiency with Google Analytics 4 (GA4), Google Tag Manager (GTM) and Google Looker Studio, including conversion tracking, event measurement, campaign attribution and performance reporting.
• Experience planning, briefing, managing and evaluating programmatic advertising campaigns, either directly or through external media partners.
• Proven experience managing meaningful media budgets, pacing spend accurately and growing revenue while improving acquisition efficiency.
• Strong analytical skills across advertising platform data, Excel or Google Sheets, with the ability to turn complex data into clear, commercial recommendations.
• Strong attention to detail, particularly around campaign setup, tracking, budgets and quality assurance.
• Excellent organisation and prioritisation skills, with the ability to manage multiple campaigns, deadlines and competing priorities.
• Confidence using AI and automation tools day to day.
• A proactive, curious and solutions-focused mindset. You take ownership, challenge assumptions and look for opportunities without waiting to be asked.

Bonus points

• Experience using Supermetrics for automated data extraction, reporting and performance analysis.
• Experience with Reddit Ads or other emerging advertising platforms.
• Hands-on experience with programmatic buying platforms
• Experience in travel, tourism, e-commerce or other businesses with seasonal demand and direct online transactions.
• A genuine passion for travel, adventure and exploring new places.

Why join us?

At Travvia Group, we’re passionate about helping people experience the freedom of road travel through our JUCY, Chill’d by JUCY and Star RV brands.

You’ll join a collaborative, ambitious marketing team where your work has a direct impact on business performance. With three distinctive brands, multiple international markets and a fast-moving campaign calendar, there’s plenty of opportunity to make a difference, test new ideas and see the results of your work.

This role offers genuine ownership of paid media performance, with potential to extend the contract or move into a permanent role at the end of the term.