New Zealand 
United Kingdom 
Singapore 
Malaysia 
Canada (Français) 
Australia
- Proven experience in brand and digital marketing, social media and content creation.
- Develop and implement marketing plans and campaign calendars, manage budgets and report performance.
- Run Meta Ads and Google Ads campaigns and track performance using GA4 and ROAS.
Role Type
Pay Rate
Description
Bring a Surf Coast resort to life across every channel
About us
Inspired by the Surf Coast lifestyle, The Sands Torquay is a relaxed coastal resort a short walk from Whites Beach. Alongside 112 guest rooms, the resort is home to a stunning restaurant and bar, a busy conference and events business, a championship golf club and a full health club with gym, pool and fitness classes. Three businesses, one brand, and plenty of stories to tell. We’re looking for a Marketing Manager to tell them.
About the role
Reporting to the Commercial Director, you’ll be the on-site marketing lead for the resort, planning and delivering marketing that builds brand awareness, engagement and revenue across the hotel, golf course and health club. This is a hands-on role based on property, so you can capture content as it happens and work closely with our operational teams.
You’ll own the full marketing mix, including:
- Building an annual marketing plan and monthly campaign calendar for each business
- Finding cross-selling opportunities, such as Stay & Play packages, dining offers for golfers and health club promotions for in-house guests
- Acting as custodian of The Sands brand across every digital and traditional touchpoint
- Developing and packaging guest offers with department heads, and working with our revenue management partner on pricing
- Managing our website (Wix), OTA and metasearch presence, including event pages and ticketing
- Creating and posting content across Instagram, Facebook and TikTok for the resort and golf accounts
- Designing flyers, collateral and the monthly “What’s On in Geelong” magazine
- Planning and sending segmented monthly EDMs for guests, golf members and health club members
- Running Meta Ads and Google Ads campaigns, tracking performance through GA4 and ROAS
- Managing influencer partnerships and working with our PR agency and creative partners
- Managing the resort marketing budget and delivering weekly and monthly reporting
About you
You’re creative, organised and happiest when your ideas turn into well-executed campaigns. You’ll bring:
- Proven experience in brand and digital marketing, social media and content creation
- An understanding of offer packaging, pricing input and distribution
- Design skills using Canva, Adobe Creative Suite or similar
- Website management experience (Wix is a big plus)
- Hands-on experience running Meta Ads and Google Ads, including budgets and reporting
- Experience with email platforms (Brevo is relevant) and GA4
- A data-driven approach and the ability to juggle multiple priorities and stakeholders
Experience in hospitality, tourism, golf, fitness, events or leisure will be highly regarded, as will local networks across business, community or content-creator circles. A qualification in marketing, communications, digital media or business is desirable.
Why join us?
- Own marketing for three distinct businesses on one beautiful coastal property
- Freedom to test new ideas, channels and formats
- Work closely with a supportive Commercial Director and leadership team
- Be part of a growing hotel management company
- Live and work on the Surf Coast
The Sands is an equal opportunity employer committed to diversity and inclusion. If you’re ready to make your mark, please apply with your resume
