Marketing Manager

The role

This role brings TH7 to life, in every clinic and every channel. You’ll turn our marketing plan into action, week to week, and own the day-to-day: clinic launches, events, local marketing, email and CRM, creators and ambassadors, and support for our new franchise partners.

2027 is shaping up to be an exciting, high-growth year for TH7. 

We’ve got a huge year planned; new clinics open from March, our established clinics have big growth goals, and our events season runs from March to October. 

This is a 12-month maternity leave cover for our Head of Brand, so you’ll also be a guardian of our brand standards while she’s away. With the growth ahead, there’s a strong appetite to make this a permanent role.

You’ll shape strategy and budget with the Head of Marketing, then make it happen: plan it, bring the right people and partners together, launch it, and report back on what it delivered. It’s a broad, hands-on role for someone who loves variety, sweats the details and gets things done.

What you’ll own

Clinic launches and franchise marketing

• Deliver the marketing for each new clinic in the 12–16 weeks before it opens: waitlist, founding-member offer, local partners and creators, launch events, PR support and local search listings.
• Support franchise partners with local area marketing once they’re open.

Campaigns and seasonal calendar

• Run the marketing calendar: gift card campaigns (Christmas, Valentine’s Day, Mother’s Day, Father’s Day), the 28-Day Reset, membership and seasonal campaigns.
• Brief and coordinate content, design and paid media for each campaign, and make sure every campaign has a clear offer, landing page and tracking.

Email, SMS and CRM

• Plan and send email and SMS campaigns and help switch on and improve automated journeys for first visitors, Reset buyers, new members and win-backs.
• Keep lists clean, consent compliant and segmented by clinic and customer type.

Events and activations

• Plan and lock in our events calendar, from flagship events like HYROX and the Brisbane Marathon to smaller partner pop-ups and community events.
• Manage contracts, bookings, equipment, staffing and briefs with our casual events lead
• Report on what each event delivered: leads, first visits, bookings and members.

Creators, ambassadors and community

• Manage our creator roster, ambassadors, sponsored athletes and community leaders: briefs, contracts, content delivery, codes and payments.
• Work with our PR agency on bigger-name creators, and build creator rosters ahead of our new market launches.

Local and clinic marketing

• Support clinic managers with local marketing, in-clinic promotions, signage and screens.
• Keep marketing materials current and consistent across every clinic.

Brand and reporting

• Protect the TH7 brand: tone of voice, visual standards and approved health claims across everything we put out.
• Guide the Content Marketing Coordinator’s work on campaigns, events and launches.
• Track results in a monthly report: first visits, 28-Day Reset take-up, members, launch results and campaign returns.

About you

Essential

• 3–5 years in marketing, with at least 2 years running campaigns and budgets yourself.
• Hands-on experience launching new locations, stores, venues or franchise sites, or running multi-site local marketing.
• Experience planning and delivering events and activations, from logistics to follow-up.
• Experience with email and SMS marketing and a CRM, including segmentation and automated journeys.
• Experience managing creators, ambassadors, agencies or freelancers.
• Strong organisation: you can run several launches, events and campaigns at once without dropping the ball.
• Clear, warm writing and a good eye for brand. You can brief well and give useful feedback.
• Comfortable with numbers: you track results and use them to decide what to do next.
• A full driver’s licence and willingness to travel and work some weekends in events season.

Desirable

• Experience in health, wellness, fitness, hospitality or premium consumer brands.
• Franchise marketing experience.
• Comfortable using AI tools to work faster and smarter.
• A personal interest in recovery, wellbeing or performance.