Senior Product Marketing Manager
About Smokeball
With offices in Australia, the US, and the UK, Smokeball is the leading provider of legal practice management software, helping small and mid-sized legal practices run their best firm and live their best life. We’re passionate about what we do, and our clients know it! Not to brag, but we’ve awarded the best place to work in Australia by Wrk+, and we have been certified as a “Great Place to Work”. Culture plays a big part in our success, and our clear purpose and vision motivate us daily.
Role Overview:
We are seeking a strategic and commercially minded Senior Product Marketing Manager to join our global Product Marketing team and help shape how Smokeball positions, launches, and grows our products across key markets.
You’ll own and evolve our global messaging and positioning, turning what we build into why firms choose us, stay with us, and grow with us. You’ll be the connective tissue between product, sales, enablement and marketing bringing products to market in growing verticals, owning competitive and customer insights, and driving GTM strategies and growth campaigns globally.
You won’t inherit a finished playbook, you’ll help build one, on some of Smokeball’s most commercially important work. This role sits at the intersection of strategy and execution, and you’ll need to be sharp at both.
Key Responsibilities:
·Evolve Smokeball’s platform and solution-level positioning and messaging globally, in partnership with leadership
•Own positioning and messaging across product tiers, practice areas and segments equipping client facing teams with targeted value props and product stories
•Create and refresh deep-funnel assets (pitch decks, one-pagers, battlecards, blog posts, demo videos) to support the sales cycle
•Track the legal-tech competitive and market landscape, translating it into practical insights for product, marketing and client-facing teams
•Synthesise voice-of-customer insights to inform messaging and GTM strategy
•Develop and maintain ICPs and buyer personas across key segments
•Use client, competitive and market data to shape roadmap and GTM decisions with product leadership
•Lead GTM launch planning for major releases and build quarterly launch strategies/campaigns with marketing and client success
•Identify adoption/expansion opportunities and deliver targeted growth programs with client-facing teams
•Own success metrics driving product, acquisition and client growth
About You
·Proven experience in producing marketing, ideally within a fast-paced B2B SaaS environment
·A proven track record of delivering performance-driven product marketing plans, including GTM launches and strategic campaigns, that have resulted in tangible growth
·Experience working in a rapidly growing environment that demands a combination of strong product knowledge, exceptional storytelling and commercial understanding
·Adaptable and comfortable with ambiguity and changing priorities, with an eye for prioritization
·Experience influencing and collaborating with cross-functional stakeholders at multiple levels
·Experience working closely with sales and client success teams, and building messaging and enablement that gets used
·Experienced in storytelling, with the ability to turn complex product information into clear, compelling narratives
·Curious about AI and emerging tools, with an appetite for using them to improve research, drafting, synthesis and speed
·Experience in legal tech, professional services, compliance-adjacent markets or SMB software would be highly regarded
What’s in it for you?
💵Competitive Salary + bonus + super
🧘Wellbeing allowance
💭Be part of a high-growth company shaping a global SaaS platform
🌴Reboot days & Birthday leave
👪Paid Parental Leave
🥡Office lunches and loads of snacks
🧢And of course…the SWAG!
Don’t meet all the criteria? No worries! If our values resonate with your personal values and you think you have what it takes, we’d love to hear from you!
Smokeball is an equal opportunity employer and is committed to providing an open, welcoming environment for everyone. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.
