CRM Specialist

About us

Slattery Grays Auctions is proudly Australia’s largest national family-owned auction company, a leading auction and valuation practice. With over 15 sites across Australia, we specialise in automotive, road transport, earthmoving, mining, marine, and aviation asset advisory and disposal services. Our diversity, flexibility and specialist experience set standards of our top service, and clients appreciate our transparency, honesty, and integrity.

Our results are achieved through our great Slattery Grays team. With the mantra ‘Leave it with Us’ we are invested in working together to make things happen.

The role

Build lifecycle marketing from the ground up — and own the revenue it delivers.

Millions of contacts. A best-in-class platform already in place. Lifecycle journeys that don’t exist yet. If you’re a CRM marketer who would rather build than babysit, this is the role you’ve been waiting for.

As our CRM Specialist, you’ll own the step change in revenue and active users across Slattery Grays through app, email, SMS, on-site and remarketing channels. You’ll also be responsible for growing our total customer database.

Today, CRM contributes a fraction of what it does at comparable ecommerce businesses. Your job is to close that gap. You’ll rebuild lifecycle marketing from scratch – abandoned browse and bid flows, welcome journeys, win-back and retention programs – using our existing Braze platform and its AI lifecycle copilot.

This is a genuine greenfield opportunity with a large, untapped audience and the tools already in place to move fast.

What you’ll do

• Rebuild lifecycle marketing across email and SMS, including brand-new abandoned browse and abandoned bid flows, and scale them rapidly using AI.
• Grow app engagement by using push notifications as owned media. App users bid at 5.5x the rate of web users, and you’ll help lift app penetration from around 17% to 22% of users, working with our CTO on the app SDK build.
• Build and grow every owned channel — SMS beyond outbid alerts, on-site messaging, push and remarketing — towards benchmarked auction and ecommerce norms.
• Launch a ‘rego lite’ welcome journey that turns around 120,000 new registrations a year into first-time bidders, including email and SMS sign-up without a credit card. Start with a lean test to prove the commercial case.
• Reactivate lapsed buyers across our large dormant database, partnering with the Marketing Manager – Buyers to deliver measurable growth in reactivation.
• Design VIP retention programs for our top-decile bidders, protecting GMV in our highest-value cohort.
• Re-engage lapsed automotive bidders through targeted lifecycle journeys.
• Own our Braze AI lifecycle copilot — journeys, send-time optimisation, copy variants and abandonment flows — as the named human owner, with clear KPIs and production targets.
• Grow the marketable database across Slattery, Grays and Slattery Grays.
• Keep everything compliant with the Spam Act 2003 and privacy obligations across all channels.

What you’ll bring

• 3–5+ years’ hands-on CRM or lifecycle marketing experience in ecommerce, marketplace or subscription businesses
• A track record of building lifecycle programs in Braze or a comparable platform such as Iterable, Klaviyo or Salesforce Marketing Cloud
• Experience across email, SMS, push and in-app, including deliverability and compliance fundamentals
• Strong data and segmentation skills — RFM, cohorting and journey analytics
• Experience using AI tools to scale lifecycle production (highly regarded)
• A tertiary qualification in Marketing, Business or a related field (preferred)

Who you are

• A builder. You’d rather create programs from zero than fine-tune mature ones.
• Detail-obsessed. You hold a high bar for quality across high-volume automated communications.
• Data-driven. You test, measure and iterate as a matter of habit.
• A strong communicator who works well with tech, product and marketing teams.
• Resilient and adaptable in a business that’s changing fast.
• A team player who cares about delivering a great customer experience.

Why join us

• Real ownership. You’ll be the person who builds CRM at Slattery Grays – not inherit someone else’s playbook.
• Visible impact. Your work will move revenue, active users and app adoption, and you’ll see the results.
• The tools are ready. Braze and its AI copilot are already in place, so you can start building from day one.
• A business in growth mode that backs bold ideas and fast testing.

Benefits and perks

We offer free onsite parking, generous staff amenities, weekly team Friday lunches, a $40 monthly staff voucher and an Employee Assistance Program (EAP).

Please note that successful applicants will be required to undergo background checks including a National Police Check, right to work and bankruptcy checks.

Apply now

If you think you would love an opportunity to work with us, feel invited to APPLY. Please make sure to include a current resume including all relevant experience up to date, your contact information and referee details.

Our successful candidate will need to complete a National Police Check.

For any questions please contact Shaun Medrzejewski at p&c@slatterygrays.com.au.