Head of Marketing & Growth

Position title: Head of Marketing & Growth

Location: Naarm/Melbourne – Hybrid work arrangement

Employment Type: Full Time (4 days per week would be considered for the right candidate)

Salary: $125,000 – $135,000 + Super (pro-rata for 0.8 FTE)

Start date: Dec, 2026 – Jan 2027. 

Reporting to: General Manager

Organisational purpose

We’re a youth-driven organisation that ignites bravery in young people to challenge bullying, hate & prejudice, to shape kinder, more inclusive communities – at school, online and beyond.

Our guiding principles

Honour lived experience | Chase bold ideas | Get sh!t done

Listen, learn and unlearn | Spread radical kindness

About us

We are PROJECT ROCKIT. Australia’s youth-driven movement against (cyber) bullying, hate and prejudice. Since 2006, PROJECT ROCKIT has been driving positive impact through youth-driven school programs, digital innovation and campaigns. To date we have positively impacted over 1 million school students and elevated over 150 young people into career-starting employment in the social impact sector. We’re a mixed bag of individuals brought together by a shared dream of creating inclusive spaces and opportunities for young people to be their best selves.

Role purpose

The Head of Marketing & Growth drives the sustainable performance and growth of PROJECT ROCKIT’s school engagement stream, as well as our broader organisational growth and awareness. You’ll own school engagement revenue and sales targets, and lead the marketing, brand, CRM and audience growth strategy that powers them. As part of a small, close-knit team, this is a hands-on leadership role. You’ll set the strategy and roll up your sleeves to help deliver it.

You’ll lead a capable School Engagement and Digital team, bringing together customer insight, creativity and data to generate demand, strengthen the customer experience and grow how we reach young people and school communities. As a member of the Leadership Team, you’ll help shape organisational strategy and make sure our brand, products and communications support both our impact and our sustainability.

Core responsibilities

School engagement growth & revenue

• Own the achievement of the annual school engagement revenue and sales targets, with accountability for pipeline, conversion, retention & revenue growth across both commercial and funded programs.  
• Set clear sales and pipeline targets for the School Engagement team, empowering team members to own their pipelines and customer relationships. 
• Track performance, spot barriers to conversion early, and adjust plans with the team. 
• Develop strategies to grow repeat engagement, retention and customer lifetime value. 
• Work closely with the Head of Programs to ensure the product offering, delivery model and customer experience support sustainable growth. 

Marketing strategy & demand generation

• Develop and lead PROJECT ROCKIT’s annual marketing strategy in alignment with organisational strategy and school engagement targets.
• Lead initiatives that build awareness and generate demand and qualified leads. 
• Develop compelling positioning and messaging for PROJECT ROCKIT’s products and services. 
• Continually test and optimise channels, campaigns and conversion activity, using audience insight and performance data to guide investment. 

CRM & systems

• Own the strategy, performance and continuous improvement of PROJECT ROCKIT’s CRM and marketing systems (HubSpot).
• Ensure CRM systems effectively support lead generation, pipeline management, customer journeys, conversion, retention and reporting.
• Develop meaningful CRM and marketing reporting for actionable insight into pipeline, customer behaviour, performance and growth opportunities.
• Ensure marketing and customer data is accurate and used for continuous improvement of the customer journey, efficiencies and processes. 

Growth & product development

• Bring audience, customer and market insight into the development of products and services, working with Programs to design, test and refine them.  
• Identify new markets, audiences, channels and partnerships that support sustainable growth. 
• Monitor market trends and competitors to strengthen PROJECT ROCKIT’s offering and competitive position. 

Brand, communications & social media

• Own and evolve PROJECT ROCKIT’s brand strategy, positioning and identity, maintaining brand guidelines. 
• Lead our brand presence and key platforms, including the website. 
• Set the strategic direction for PROJECT ROCKIT’s social media, with accountability for audience growth, engagement and channel performance. 
• Lead and support the Digital and Social Media Manager to deliver compelling content, campaigns and community management. 
• Oversee the quality and consistency of branded communications and channels. 

Customer & stakeholder relationships 

• Build and maintain strong relationships with customers, partners and stakeholders that support PROJECT ROCKIT’s growth and impact.
• Work across the organisation to deliver a consistent, high-quality customer journey, from first engagement through to delivery and rebooking. 
• Translate customer feedback and emerging needs into ongoing improvements to our products, marketing and customer experience. 

Organisational leadership

• Contribute actively to organisational strategy, annual planning, strategic priorities and OKRs as a member of the Leadership team. 
• Bring a strong customer, commercial and marketing perspective to decision-making, sharing insights, trends and opportunities. 
• Collaborate across Programs, Projects, Finance and Partnerships to align priorities and delivery. 
• Contribute to the identification, assessment and management of organisational risks.

People leadership

• Lead, coach and develop the School Engagement and Digital team to deliver against agreed goals and targets. 
• Set clear expectations and measures of success, with regular coaching, feedback and performance support.
• Foster a collaborative, inclusive and high-performing culture with real development, ownership and autonomy.  
• Ensure the team has the capability, tools and resources to thrive, and identify future capability and resourcing needs for career progression. 
• Lead recruitment and onboarding for the team. 
• Address performance issues proactively and fairly, in line with PROJECT ROCKIT’s policies and values.

Financial management and reporting

• Develop and manage the Marketing, Communications and CRM budgets, aligned to strategic priorities.
• Monitor marketing and growth expenditure and performance against targets, identify opportunities to improve effectiveness and return on investment.
• Regularly report to the CEO, GM and Leadership Team on revenue, pipeline, marketing performance, brand health and customer insights. 

Shared team agreement

• Role model PROJECT ROCKIT’s guiding principles and behaviours with an eagerness to authentically engage with our organisational impact. 
• Contribute to a culture where every team member is valued and recognised for their diverse skill sets. 
• Maintain a reliable, punctual, organised and thorough approach to delivery on all responsibilities.

Key Selection Criteria (Experience, Knowledge and Qualifications)

Essential:

1. At least 6 years’ experience in a sales, growth and marketing leadership role.
2. A track record in strategy:  developing clear evidence-based marketing and growth strategies, translating them into practical plans, and measuring and adapting them over time. 
3. Success developing and delivering integrated marketing campaigns that build brand and turn interest into long-term partners. 
4. Demonstrated effective management of a CRM (HubSpot highly regarded), using it to build customer relationships, manage pipeline and report performance insights. 
5. Proven sales leadership experience, owning and achieving revenue targets, managing pipeline and converting opportunities into bookings, using a consultative, relationship-led approach where trust and long-term partnerships drive growth. 
6. Strong commercial acumen, including budgets, pricing and return on investment, with a track record of driving growth with modest budgets through a planned, data-informed approach that builds pipeline well ahead of need.
7. Experience building and growing a brand across website, social and digital channels. 
8. Excellent communication and influencing skills, with the ability to build trust and present to senior leaders, partners and customers. 
9. Demonstrated people leadership that helps teams thrive and grow: coaching and mentoring individuals to develop their skills, confidence and careers, while building a culture of ownership, accountability and genuine care for each other. 

Ideal:

1. Experience in, or building relationships with, the education sector, or similar institutional customers. 
2. Experience in an agile, growth-focused environment, creating smart systems that help a team do more of what matters. 
3. A related qualification in business or marketing.

You are:  

• A strategic thinker. You see the bigger picture, set a clear direction, and turn it into plans the organisation can get behind. 
• A relationship builder. You know growth comes from trust and you invest in schools, partners and stakeholders for the long term. 
• Growth-minded. You’re motivated by results, and you know that in our world they come from value, insight and partnership, not pressure. 
• Curious and data-led. You ask good questions, test and learn, and turn insights into actions. 
• Resourceful. You’re energised by doing more with less, and you find smart, creative ways to make a modest budget go further.
• Mission aligned. You want to work alongside people who care deeply about their work, because you believe in the vision too. 
• A caring coach with integrity. You grow people, help them thrive, continually develop their skills and celebrate their wins with energy along the way.

How to apply

All applications must be submitted through Employment Hero by COB Thursday 5th November, 2026. Applications will be reviewed as they come in, so we encourage you to apply early. 

Your application must include:

• A cover letter
• A copy of your CV, including two references (preferably recent managers)
• Key Selection Criteria responses, with specific examples from your experience
• We’d love to see a little of who you are. Feel free to include a short video introduction.  Optional, not mandatory. 

Please reach out with any questions and let us know if we can provide any additional assistance throughout the application process to help you put your strongest application forward. 

To learn more about PROJECT ROCKIT, head to projectrockit.com.au or find us on LinkedIn and our socials – @projectrockit.

NOTE: It is an offence under the Child Protection (Prohibited Employment) Act 2005 for a person convicted of a serious sex offence to apply for this position. Any offer of employment at PROJECT ROCKIT is subject to a satisfactory Working with Children Check and police check.

PROJECT ROCKIT is committed to fostering a respectful and inclusive workplace. We strongly encourage applications from candidates who identify as Aboriginal and Torres Strait Islander, people of colour, culturally and linguistically diverse, neurodivergent and/or disabled, and/or LGBTQIA+.

We support flexible working arrangements and making adjustments where needed.