Social Storyteller

Let’s start with the perks: 

☕ Work with one of Australia’s leading specialty coffee brands 

🌏 Join a B Corp and 1% for the Planet certified brand. 

📚 Learning and development opportunities 

🏡 Flexible working arrangements (Additional days are on the cards) 

🎉 Great team, great culture, great coffee 

💡 Work where creativity, innovation, and impact actually matter 

And yes, unlimited exceptional coffee is included 🤗 

A little about you 

YOU LOVE COFFEE! You’re the person who sees content and storytelling opportunities everywhere. 

You walk into a busy cafe and instantly spot three Reels, two customer stories, and a TikTok idea. 

You’re equally comfortable behind the camera, in front of it when needed, editing  content on the fly, writing captions that actually sound human (yep, calling out the AI slop). You know AI is a powerful tool that can be harnessed and used to great effect.  

You love storytelling. You understand trends but know not everyone is worth chasing. You’re creative, curious, organised, and always thinking about how to turn real moments into engaging content. 

Most importantly, you get excited about helping a purpose-led brand tell meaningful stories and did we mention, you MUST LOVE COFFEE! 

About Us 

Pablo & Rusty’s is a specialty coffee roaster based in Sydney, with a mission to positively impact people and the planet through coffee. 

We’re proudly B-Corp Certified, Carbon Neutral Certified, and 1% for the Planet members meaning we donate 1% of our revenue (not Profits) to partners charities tackling the impacts of climate change. In short, we’re committed to using business as a force for good.  

From cafes and cafe partners to our At home coffee community our sustainability projects and innovations, there’s always a story worth sharing. 

That’s where you come in. 

About the Role 

We’re looking for a Social Storyteller to create, capture, and share content across our digital channels. 

This isn’t a desk-bound social media role. 

One day you’ll be filming at our roastery in North Ryde, the next you’ll be capturing stories from our cafes or cafe partners, going BTS on a product development, interviewing a team member, covering an event, or creating content around our sustainability and impact initiatives. 

You’ll own the day-to-day social storytelling of the brand, helping bring P&R work closer to it’s community. 

Because we’re big on transparency, lets cover off the numbers because it’s important to you. This is a contract role to begin with. An hourly rate ranges from $35-$45 per hour, depending on your skills and experience. We’ll land on the right number once we’ve had a chat and seen what you can do.

For the right applicant we plan on this role evolving to become and permanent member of the Team with career growth and opportunities to match.

A Few Things You’ll Be Across 

• Creating engaging short-form video content, including Reels, TikToks, Stories, Shorts, BTS, and POV content 
• Managing Instagram, TikTok, LinkedIn, Facebook, and YouTube 
• Developing content ideas and campaign concepts 
• Writing captions and social copy 
• Building and maintaining content calendars 
• Engaging with our online community 
• Tracking performance and identifying opportunities 
• Supporting product launches and marketing campaigns 
• Finding creative ways to tell the P&R story 

What You’ll Bring 

• 2+ years’ experience in content creation, social media management, digital marketing, or a similar role 
• Strong video shooting and editing skills 
• A portfolio of content you’re proud of 
• Excellent storytelling, writing and communication skills 
• Proven experience managing social platforms 
• A self-starter with the confidence to work independently while loving collaborating across teams 
• Curiosity, creativity, and attention to detail, and strong organisational skills 
• Passion for coffee, hospitality, sustainability, or purpose-led brands 
• Confidence using tools like CapCut, Canva, Adobe Creative Suite, or similar 

Desirable  

• Photography experience.  
• Experience in hospitality, coffee, food & beverage, or lifestyle brands.  
• Familiarity with Meta Business Suite, Later, Sprout, Buffer, or similar platforms.  
• Experience using AI tools to enhance content workflows.  
• Understanding of analytics and performance reporting. 

Sounds Like Your Cup of Coffee? 

Send us your resume, portfolio and a short note (in any format, written, video, claymation – jokes) telling us:

What’s the best brand account (think story telling) you follow on social media right now, and why? 

For what it’s worth. we’re far more interested in seeing your creativity and storytelling ability than a perfectly polished CV 😉 

Let’s make great coffee stories together ☕