Senior Paid Media Consultant

Are you an experienced Paid Media Consultant who is looking to fast-track your career progression and take the leap to Senior? Or a Senior Consultant looking to make a change?

Want to join Australia’s largest and fastest-growing independent agency, where your success and achievements will be recognised and rewarded?

This is your chance to be part of an award-winning agency, where everything you do will impact the growth and success of the business, locally and globally. We have global clients, and big ambitions domestically in Australia as well as in the US

Job Description:

1. Strategic Leadership & Commercial Growth

• Own the development and delivery of forward-thinking, multi-channel paid media strategies aligned with client business objectives, commercial performance and OMG best practices.
• Move beyond platform-level metrics to identify opportunities that improve profitability, customer acquisition, retention and long-term business growth.
• Proactively identify opportunities to expand client relationships through additional channels, services and strategic initiatives that deliver measurable value.
• Lead strategic client conversations, confidently translating performance data, market developments and industry trends into actionable recommendations.

2. Data Strength, Measurement & Intelligence

• Champion data quality and measurement best practices, ensuring clients have the foundations required to support effective optimisation and AI-driven advertising.
• Identify opportunities to strengthen first-party data utilisation, conversion tracking, CRM integrations and value-based optimisation.
• Demonstrate strong analytical capability, using data to challenge assumptions, diagnose performance issues and prioritise opportunities based on commercial impact.
• Develop an understanding of cross-channel measurement, attribution and incrementality to provide clients with a more complete perspective on marketing effectiveness.

3. AI Adoption & Automation

• Actively embrace AI and automation to improve strategic decision-making, productivity and the quality of client deliverables.
• Stay informed of developments in AI-driven advertising across Google, Meta, TikTok and emerging platforms, identifying where these create meaningful opportunities for clients.
• Reduce reliance on manual campaign management where appropriate, shifting focus towards the strategic inputs, data signals and creative direction that influence automated platform performance.
• Contribute to the adoption, testing and development of OMG’s proprietary technology, including Gurulytics, providing feedback and identifying opportunities to improve consultant effectiveness.
• Share practical AI applications, learnings and efficiencies with the wider team, while maintaining appropriate quality assurance and human oversight.

4. Creative Strategy & Performance Innovation

• Provide strategic creative direction informed by audience insights, performance data and platform best practices, particularly across creative-led and increasingly automated campaign formats.
• Collaborate with creative teams to develop structured testing frameworks that identify effective messaging, formats and creative approaches.
• Proactively research emerging advertising opportunities, technologies and channels, translating relevant developments into practical client recommendations.
• Champion a culture of experimentation, ensuring new strategies and initiatives are evaluated against clear performance and commercial objectives.

5. Client Partnership & Industry Leadership

• Act as a trusted strategic advisor to clients, proactively identifying challenges, opportunities and recommendations rather than relying solely on reactive campaign reporting.
• Present clear, commercially relevant insights in client meetings and strategic reviews, demonstrating the value OMG delivers beyond campaign execution.
• Contribute to the continuous improvement of OMG’s paid media service offering, technical best practices and strategic frameworks alongside department leadership.
• Participate in industry events, platform training and professional development opportunities, sharing relevant insights and learnings across the wider business.

Must have:

• Minimum 3-4 years of experience in Google & Meta
• Comfortable with Google Analytics 
• Experience managing large budgets and campaigns across multiple digital advertising channels
• Strong written and verbal communications skills
• Excellent research and analytical skills
• Ability to multitask and thrive in a fast-paced environment
• Excellent time management
• Adoption of AI in your workflows
• Must be available to work in the Sydney office

Desirable:

• Experience of Pinterest & TikTok
• Bachelor’s degree in Marketing, Digital Media or a related field
• Knowledge of SEO and digital marketing concepts
• Shopify experience
• Google Tag Manager experience
• Proficiency with sophisticated data analysis e.g. SQL
• A foreign language

The Perks

• Ongoing career development and training programs 🚀
• Salary packaging benefits 🚗
• Pet-friendly and vibrant office atmosphere 🐕
• Barista-style coffee and engaging social events ☕️🎉
• Recognition through service awards 🏅

Why Join Online Marketing Gurus?

At Online Marketing Gurus (OMG), we’re passionate about building a workplace where talented people can do their best work, accelerate their careers and enjoy themselves along the way.

We’re big believers in rewarding great performance, investing in our people and creating opportunities that go well beyond the day-to-day.

The Perks of Being a Guru

• A dog-friendly office: Because workdays are better with four-legged colleagues around!
• Monday lunches on us: Start your week right with catered lunches every Monday, giving you a chance to connect with the wider team.
• Friday breakfast, sorted: Finish the week with a catered Friday breakfast and a chance to catch up with your colleagues.
• Opportunities to travel: Get exposure beyond your local market with opportunities for domestic and international travel, including industry events, partner engagements and team initiatives.
• Get rewarded for client growth: Unlock commission opportunities by identifying and driving client growth, recognising the commercial impact you bring to the business.
• Celebrate award-winning work: We’re serious about delivering industry-leading results, and when your work earns industry recognition, there are opportunities to be financially rewarded for award wins.
• Work with leading technology: Get hands-on experience with emerging AI tools, advertising technology and OMG’s proprietary platforms, helping you stay ahead of where the industry is heading.
• Make a genuine impact: Have a voice in shaping our services, testing new ideas and influencing how we deliver better outcomes for clients.
• Grow your career: Work alongside experienced specialists and industry partners, with opportunities to develop your strategic, technical and commercial capabilities.

More Than Just a Job

As the paid media industry evolves, so do we. At OMG, you’ll have the opportunity to move beyond traditional campaign management and become a strategic partner to ambitious brands, supported by a business that values innovation, initiative and commercial thinking.

We want our people to grow with us, share in our successes and have some fun along the way!