Marketing Campaigns Manager

The Marketing Campaigns Manager is a key role within the marketing team and is responsible for delivering the major marketing and promotional campaign for the Melbourne Fringe Festival. The role also oversees year-round campaign activities for Fringe Common Rooms, as well as discrete campaigns out of season including but not limited to, registration campaign and EOFY campaign as well as ongoing organisational marketing activity.

You will ensure effective marketing and audience development strategies are delivered, building the brand and reputation of the organisation. You will be the custodian of Melbourne Fringe’s year-round storytelling and implement a multi-platform approach that keeps our audiences, artists and other stakeholders in the loop about all the things we do. You will also run innovative, creative and agile campaigns to drive visitation and ticket sales for one of Melbourne’s largest multi-arts festivals.