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Marketing Manager

Managers • Gibbston, Otago 9384, New Zealand • Full-time

Description

Kinross is a proudly award winning destination in the heart of Gibbston, recently named Employer of the Year 2025 and recognised with Qualmark Gold for our commitment to our people, sustainability and excellence. Home to world class wine, dining, accommodation, and experiences, Kinross is built on a culture where people are truly at the heart of everything we do. Our team delivers warm, authentic experiences that create unforgettable moments for guests from around the world.

We’re looking for a Marketing Manager who brings a premium creative, strategic, and brand-loving approach to champion everything we do: wine, dine, stay, events, memberships, and magical guest experiences. If you’re a storyteller at heart, a digital dynamo, and thrive in a fast-paced environment where no two days are the same..

This role will grow our visitors, elevate our brand, and drive sales revenue across all areas of Kinross. You’ll be the leader of our marketing, supporting each department with content, campaigns, smart strategy, and creativity that spark results.

You will:

  • Build and execute a full annual marketing plan across all channels: social, paid media, eDMs, website, data, SEO, PR, onsite collateral and more.
  • Develop strategic campaigns that deliver awareness, engagement, and sales.
  • Lead the Marketing Executive, support cross-department teams, and work with external digital/creative agencies to deliver cost-effective, high-quality output.

Champion the Kinross brand:

  • Protect and evolve the Kinross voice, tone, and visual standards.
  • Bring consistency, quality and creativity to everything guests see.

Create and manage content:

  • Oversee planning, filming, writing, posting and refining content across platforms.
  • Build an engaging, wine-soaked content calendar that excites and converts.

Drive digital excellence:

  • Manage Shopify listings, Wine Club communications and, and eDM campaigns.
  • Report on analytics to consistently improve performance and ROI.
  • Work closely with the CEO, Exec, and department managers to lift revenue across Cellar Door, Bistro, Events, Hotel and Wine Club.

You’ll bring:

  • Bachelor’s degree in marketing, communications, or a related field (or equivalent experience)
  • 5+ years of experience in marketing, with digital experience strongly preferred.
  • Proven experience managing multi-channel campaigns and projects.
  • Confidence working autonomously and communicating with non‑technical teams.
  • Strong digital skills across social, ecommerce, CRM and analytics platforms.
  • Excellent copywriting and content creation capabilities.
  • An organised, energetic, detail‑driven way of working.
  • A love for wine – or at least the enthusiasm to learn!

You’ll join a vibrant, passionate team in a spectacular part of Central Otago, where creativity is encouraged and your ideas genuinely shape our future.

Role Type

On-site • Permanent • Full-time • 3 years plus

Pay Rate

85000 NZD – 95000 NZD (Annum)

Company Overview

Kinross is the winner of the 2024 Qualmark Wine Tourism Business of the year!  Come and join our winning team in  Gibbston – Queenstown’s wine country.  Onsite we have a busy Bistro and exclusive Cellar Door for 5 amazing local wineries including our own Kinross wine brand.  We also have 14 vineyard cottages in the vines. We operate a values based team culture, with training and development opportunities for all staff. Check out the Careers page on our website for more info on our values and great staff benefits. 
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