Marketing Lead (Growth) – Remote

Marketing Lead (Growth) – Job Description

Role details

Job title

Marketing Lead (Growth)

Location

Flexible remote working (Australia-based)

Reporting to

Head of Growth & Strategy

Direct reports

n/a

Internal contacts

Leadership Team; Group Marketing & Comms Manager; Impact Curriculum product team; Data and Evaluation Lead; Impact Assessment CEO

Employment type

Part-time, 0.6 FTE

Contract

One-year fixed-term contract in the first instance, with likelihood of extension

About us

Impact Curriculum is an innovative national Australian not-for-profit (NfP) committed to improving educational outcomes. We support teachers with high-quality, evidence-informed resources and professional learning.

Over the last four years we have worked with more than 500 expert practising Australian teachers to create 11,000 lessons across English, Maths, Science and Humanities. These are freely available on our national platform and accessed by 90% of Australian schools. Our work spans curriculum development, teacher training, and education system-wide capacity building across Australia. 

Impact Curriculum works alongside the following for-purpose entities as part of the Impact Teaching Group (ITG):

• Teach Well – impactful professional learning for teachers and school leaders
• Impact Assessment – high-quality assessments and analytics for schools and School systems

Both Teach Well and Impact Assessment are wholly owned by NfP Impact Curriculum. Revenue from Teach Well and Impact Assessment supports Impact Curriculum in its mission to provide free, high-quality curriculum resources to all Australian teachers, alongside support for educators to implement the resources across diverse classrooms and school communities.

Impact Curriculum is also the Australian and New Zealand reseller of SpringMath, an evidence-based maths screening and intervention tool for students from Foundation to Year 9. Revenue from SpringMath also supports Impact Curriculum’s NfP mission and goals.

The context for the role

The Marketing Lead (Growth) is a new role within Impact Teaching Group, created to grow our earned revenue and support organisational sustainability. It will lead marketing and sales activity for our purchased offers across Impact Curriculum, SpringMath and Impact Assessment, and support other growth areas and the wider Group where needed.

Our free Impact Curriculum resources already reach 90% of Australian schools. This role turns that reach into sustainable revenue that funds our mission, while keeping our free offer at the heart of what we do. A solid understanding of education and schooling systems within Australia is highly advantageous.

Role summary and purpose

We are seeking a high-potential, organised and creative Marketing Lead to drive growth across Impact Curriculum and Impact Assessment’s earned-revenue products. This is a hands-on, high-impact role focused on acquisition, conversion and retention: turning interest from educators, school leaders and systems into subscriptions, licences and long-term partnerships.

Working to targets and priorities set by the Head of Growth & Strategy (and, for Impact Assessment, the Impact Assessment CEO), you will plan and deliver campaigns across email, content, social, web and events. You will build lifecycle journeys in HubSpot, track performance against targets and continuously improve what works.

You will work closely with the Group Marketing & Comms Manager to keep messaging and brand consistent across the group, and with product, data and partnership colleagues to support customers throughout the lifecycle. 

Working remotely and independently, you will be a self-starter who is comfortable owning a pipeline. Impact Curriculum is committed to promoting child safety and wellbeing. All staff must comply with our Child Safety Policy.

Key responsibilities

1. Impact Curriculum Annual Subscription

• Plan and deliver marketing campaigns and sales for Annual Subscription, our premium offer built on the free Impact Curriculum resources, working to targets set by the Head of Growth & Strategy.
• Work with the product team to develop the value proposition and messaging that turns existing users into subscribers, with campaigns timed around the school year (term starts, budget-setting and renewals).
• Create campaign content and run paid and organic social activity across web, email, newsletters, webinars, case studies and social channels, using Canva and InDesign.
• Use data and insights to support retention, and track and report KPIs in HubSpot and web analytics.

2. SpringMath

• Plan and deliver marketing campaigns and sales for SpringMath, aligned with rollout timelines.
• Create campaign content and events activity, including landing pages, emails, case studies, social media. 
• Maintain a library of customer stories, testimonials and consents.
• Identify and manage opportunities for presence at relevant conferences and events, aligning and building on Group activity where appropriate
• Use data and insights to support retention, and track and report KPIs (leads, pipeline, conversion, revenue, renewals) in HubSpot and web analytics.

3. Impact Assessment

• Plan and deliver marketing campaigns and sales for Impact Assessment, working to targets set by the Impact Assessment CEO, with messaging that shows alignment with other Group offerings.
• Create campaign content, social media activity and assets to support school partnership conversations, and maintain product web pages and a library of customer stories, testimonials and consents.
• Support events and stakeholder communications, including webinars, conferences, launches and partner updates.
• Track and report KPIs (leads, conversion, revenue, retention) to the Impact Assessment CEO.

4. Supporting the wider Group

• Working with the ITG Group Marketing and Communications Manager, ensure contact databases, HubSpot and email marketing tools are accurate, up to date and support effective, well-segmented outreach.
• Work closely with the ITG Group Marketing and Communications Manager to ensure consistent brand, messaging and shared use of channels
• Brief and manage external contractors (e.g. graphic designers, SEO specialists, video producers) as required.
• Collaborate cross-functionally with product, data and evaluation, website, customer care and partnerships teams.

Selection criteria

Essential

• Strong alignment with our mission to improve educational equity.
• 2-3 years’ experience in a marketing role, with a strong track record of delivering campaigns that drive measurable growth (leads, conversions, sales or subscriptions).
• Experience working to sales or revenue targets, ideally in a B2B, subscription or education setting.
• Experience using CRM and marketing automation platforms (e.g. HubSpot), and  lifecycle marketing, with the ability to conceptualise and map key user trigger points.
• Data-driven, with strong analytical skills and the ability to report on performance and act on insights.
• Excellent communication skills, with the ability to produce compelling written and visual content that engages audiences and stakeholders.
• Detail-oriented with a keen eye for design. Experience using Canva, InDesign and Adobe Creative Suite
• Strong interpersonal and relationship management skills.
• Ability to multitask, track progress on tasks and approvals and manage time effectively across several priorities.
• Proactive and adaptable in a fast-paced environment.

Desirable

• Good understanding of education and schooling systems within Australia, including how schools and systems make purchasing decisions.
• Experience marketing to schools, school leaders or education systems.
• Understanding of SEO, AEO and Adwords, and familiarity with website analytics platforms (e.g. Google Analytics).
• Experience with paid digital advertising (e.g. LinkedIn, Meta, Google Ads).
• Experience in customer success, account management or post-sales support.

Why we hope you’ll love working for us

• We are a small team with big ambition: Your work directly impacts our success and will help schools and students to thrive. Your role and results matter. They will be acknowledged and appreciated.
• Diverse tasks: Every day you are learning and problem-solving, providing ongoing growth and personal development.
• Purposeful mission: Working with a team who are helping schools on a daily basis to improve student outcomes.
• Flexible workplace: We are fully remote and we trust you to get the work done.

Why we fear you might not

• We are a growing set of organisations: You’ll need to hit the ground running and be comfortable working with the team to launch new supports and set things up.
• Changing priorities: Some days get unexpectedly busy and you’ll need to be able to manage issues and re-prioritise work on the fly.
• Diverse tasks: Every day you are learning and problem-solving. This is not a job where you will be able to run on autopilot. You’ll need to be organised to manage priorities across different strands of work.
• We are 100% remote: We mostly communicate via Slack and regular meetings. If you’re Sydney or Melbourne based, we do meet up in person, but you need to be comfortable working on your own.

We recognise the importance of balance and flexibility, and understand that a one-size-fits-all approach does not work for most people. We would be delighted to welcome applicants from a variety of situations, including parents returning to the workforce.

Diversity, inclusion and child safety

We welcome individuals of diverse genders, ages, ethnicities, cultural backgrounds, abilities, religions and sexual orientations. We actively encourage talented individuals from all walks of life to apply. Our commitment lies in fostering a workplace that is barrier-free and inclusive, so we can attract the most skilled candidates.

Impact Curriculum is a Child Safe Organisation. All successful candidates must complete mandatory screening, including:

• a valid Working with Children Check (or equivalent)
• a satisfactory criminal record check.