Open to applicants both in New Zealand and Australia 

About us: 

The HealthPost Group is a family business that started in 1988 in Golden Bay, out of a genuine belief that living naturally well should be easier for everyone. Today, that belief lives across three brands trusted by customers in Aotearoa New Zealand and Australia: HealthPost, our original home of natural health; Flora & Fauna, Australia’s kind store for ethical, low-waste and cruelty-free living; and Nourished Life, Australia’s home of natural beauty and clean living. Three brands, one shared purpose – we’re the values-driven ecommerce group that customers trust, that suppliers want to partner with, and that our team is proud to be part of. 

Summary: 

We are seeking a highly motivated and experienced Head of Customer & Digital to lead our customer retention goals and digital experience across HealthPost, Flora & Fauna and Nourished Life. This role will own the customer intelligence, strategy and infrastructure that turns buyers into loyal customers, and plays a central part in the growth ambitions of all three brands. You’re walking into a business with strong foundations already in place, and a genuine mandate to shape what comes next. Connecting ecommerce and the customer journey across all three brands, you will know the business intimately. Leading a small, dedicated team, you will champion our unique values and build a culture that puts the customer at the centre of everything we do. 

Responsibilities: 

• Own the retention engine and lead customer strategy across HealthPost, Flora & Fauna and Nourished Life, using customer intelligence to shape lifecycle programs tailored to each brand’s audience 
• Manage the group level voice of customer tooling such as Yotpo, Zigpoll, product and site reviews 
• Own loyalty program strategy and performance across the group 
• Own the ecommerce trading, conversion of customer demand into profitable sales and the digital customer journey 
• Develop and own the HealthPost subscription program strategy alongside the management team, building subscriptions and ensuring optimisation 
• Own the roadmap for customer facing digital ecosystem and organic discoverability 
• Bring genuine curiosity to how AI tooling can sharpen customer intelligence and assist workflows  

Qualifications: 

• Bachelor’s degree in business, marketing, or a related field 
• Proven experience in customer, CRM, lifecycle or ecommerce leadership 
• Experience in owning commercial outcomes including accountability for retention, conversion and customer lifetime value. 
• Experience in building or scaling a customer or ecommerce function 
• Strong command of Klaviyo, cohort analytics, subscription mechanics 
• Excellent communication and interpersonal skills 
• Strong leadership and team management skills 
• Ability to analyse data and make data-driven decisions 
• Strong commercial acumen 

Just some of the benefits of working with us…  

• A commercially meaningful portfolio and the autonomy to influence real outcomes.
• Base salary plus a performance incentive linked to agreed commercial outcomes.
• A tight-knit, collaborative and experienced team across New Zealand and Australia.
• Flexible working by negotiation, whether you are based in New Zealand or Australia.
• A certified B Corp with a long-term commitment to the wellbeing of people and the planet.

If this sounds like the role you can thrive in, we would love to hear your story. Apply today!