Influencer & Brand Partnerships Specialist

Love travel? Live on social media? Know how to turn great connections into incredible opportunities?

This might just be your dream job! 

Happy Travels are looking for a creative, commercially minded, social-media-loving legend to join our Marketing team in beautiful Byron Bay.

Imagine working in an industry where adventure is literally the product, your day involves connecting with creators and brand partners, and your job is to help inspire people from around the world to experience the best of Australia and beyond!

Sounds pretty good, right?

But first, don’t just take our word for it

Our Marketing team has put together a little video to spread the word about this exciting opportunity! It’s a bit of fun, a little insight into our personality, and a pretty good taste of the Happy Travels vibe!

Check it out here:

https://www.instagram.com/reel/DfoRRKHypKY/?dlrf=MWdma2NyMHJvcno3Nw==   

So, who are we?

Happy Travels is one of Australia’s leading backpacker travel agencies, helping travellers turn their bucket lists into unforgettable adventures.

From sailing the Whitsundays and exploring the Great Barrier Reef to skydiving, road trips and everything in between, we’re all about connecting people with experiences they’ll be talking about for years.

We’re a fun, energetic and ambitious team who genuinely love what we do. Our culture is built around people, connection and adventure, and we believe work should be exciting, rewarding and full of opportunity.

We’re growing, we’re creative, and we’re always looking for new ways to do things differently.

That’s where you come in

The Role – More Than Just Likes and Followers

As our Influencer & Brand Partnerships Specialist, you’ll play an important role in growing the Happy Travels brand through meaningful creator collaborations, affiliate relationships and strategic partnerships.

We’re looking for someone who understands that while building relationships with some of the top influences and brands around the globe is the fun part, turning those connections into engagement, bookings and revenue is what makes them successful.

You’ll have the opportunity to bring your strategies to life, build relationships with some incredible people and brands, and help shape how Happy Travels connects with the next generation of adventurers.

What You’ll Actually Be Doing

• Turn connections into revenue. Identify and develop commercial opportunities through influencer marketing, affiliate partnerships and brand collaborations that directly contribute to bookings, sales and revenue growth.
• Find our people. Identify and connect with influencers, creators and travel personalities across Instagram, TikTok, YouTube and emerging platforms.
• Build partnerships that matter. Develop genuine, long-term relationships with influencers, content creators, travel brands and industry partners that deliver measurable commercial value.
• Grow our affiliate network. Develop and expand our affiliate program, building revenue-generating partnerships that drive bookings, sales and ongoing growth.
• Get creative! Collaborate with influencers and our Marketing team on exciting campaigns, content and brand collaborations, and don’t be afraid to jump in front of the camera once in a while!
• Make deals happen. Negotiate partnership agreements, deliverables and commercial arrangements that deliver strong commercial outcomes.
• Keep the conversation going. Manage daily community engagement across Instagram, TikTok and Facebook, responding to DMs, comments, tagged posts and customer enquiries.
• Keep it on brand. Ensure email campaigns, social content and collaborations reflect our brand’s personality, messaging and creative direction.
• Know your numbers. Track revenue generated, bookings, conversions, campaign performance and ROI to understand what’s delivering results and where we can do better.
• Bring our emails to life. Support the broader Marketing team in creating and delivering our weekly EDMs.
• Stay ahead of the game. Keep your finger on the pulse of social media trends, emerging creators and new partnership opportunities.

About You

We’re looking for someone who brings creativity, initiative and a genuine passion for building connections, but also understands how to turn great ideas into measurable commercial results.

You’ll bring:

• A minimum of 2 years’ experience in influencer marketing, PR, creator management, brand partnerships or a related field.
• Proven experience generating revenue through influencer marketing, affiliate programs, commercial partnerships or similar initiatives, with the ability to demonstrate measurable results.
• A strong understanding of Instagram, TikTok, YouTube and the ever-changing world of social media.
• Excellent communication and relationship-building skills, with a natural ability to connect with people.
• Confidence negotiating partnerships, managing influencer agreements and building mutually beneficial relationships.
• Experience tracking revenue, bookings, conversions, campaign performance and return on investment.
• A creative mindset balanced with a commercially focused, results-driven approach.
• Strong organisational skills and the ability to manage multiple projects, campaigns and partnerships.
• The confidence to work independently, take ownership and drive initiatives forward, while also thriving in a collaborative team environment.
• An understanding of the backpacker, youth travel or adventure tourism market would be a huge bonus!

A qualification in Marketing, Communications or a related field is welcomed, but relevant experience, creativity and the right attitude are just as important to us.

Most importantly, you’re someone who takes ownership, brings ideas to the table and knows how to turn opportunities into measurable commercial outcomes.

What’s In It for You?

Work in beautiful Byron Bay – Not a bad place to call your office!

✈️ An industry built around adventure – Help travellers discover incredible destinations, with the added perk of experiencing our products firsthand through employee FAMIL (familiarisation) trips!

Amazing connections – Work with travel creators, influencers, tourism operators and brands across the industry. 

Room to make your mark – Bring your ideas, build relationships and play a genuine part in growing the Happy Travels brand.

A team with personality – We’re social, energetic, collaborative and don’t take ourselves too seriously (although we take what we do seriously!).

Your Dream Role, With a Little More Adventure.

If you’re someone who loves the idea of combining creativity, social media, travel and commercial partnerships, we want to hear from you!

We’re looking for someone who can bring energy, ideas and experience to the team, and who is excited about helping Happy Travels reach even more adventurers around the world.

Still haven’t watched our video? Seriously, go have a look!

https://www.instagram.com/reel/DfoRRKHypKY/?dlrf=MWdma2NyMHJvcno3Nw== 

If this sounds like your kind of adventure, hit Apply Now and tell us why you’d be a great fit for Happy Travels.

Let’s make some amazing things happen!