Web Experience & Optimisation Lead

Hi there! We’re Five Good Friends.

At Five Good Friends, we’re transforming the way care is delivered by combining innovative technology with genuine human connection.

We support older Australians and people living with disability to live independently and confidently in their own homes, while creating meaningful and rewarding careers for the people who support them.

As we continue to grow, so does our investment in our workforce. We believe great care starts with great people, which is why we’re committed to creating opportunities for learning, development, and career progression at every stage of the journey.

The Web Experience & Optimisation Lead plays a key role in shaping how people experience Five Good Friends online. Helping remove friction, improve engagement and create seamless digital journeys that make it easier for people to connect with the support they need.

Why Make the Move?

If you’re looking for a role that combines purpose, people and progression, Five Good Friends offers all three.

You’ll join a business that:

• Is a 2026 AFR BOSS Best Places to Work category winner.
• Continues to grow strongly year after year.
• Puts friendship at the centre of everything it does.
• Invests in the tools, technology and support needed to help teams succeed.
• Creates meaningful impact for older Australians by helping them live independently and well.

About the Role

We’re looking for a curious and customer-focused Web Experience & Optimisation Lead to manage the ongoing evolution of our digital experience.

Blending front-end web development, customer experience, conversion optimisation and analytics, you’ll be responsible for improving how prospective Members, families, referral partners and Helpers engage with Five Good Friends online. You’ll use insights, experimentation and a deep understanding of customer behaviour to identify opportunities, solve problems and deliver measurable improvements across the customer journey.

This is an exciting opportunity for someone who enjoys combining technical capability with customer-centric thinking and commercial impact, and wants to play a key role in driving digital growth and innovation.

What You’ll Be Doing

• Enhancing and optimising the Five Good Friends website and digital experiences.
• Identifying customer journey friction points and implementing improvements that drive better outcomes.
• Designing, building and testing landing pages, forms and conversion pathways.
• Analysing website and customer behaviour data to uncover opportunities for growth.
• Leading website optimisation, experimentation and A/B testing initiatives.
• Partnering with stakeholders across marketing and the broader business to improve digital experiences.
• Driving technical SXO and digital discoverability improvements.
• Exploring emerging technologies and AI-driven opportunities to enhance customer experiences and performance.

About You

You’re someone who enjoys solving problems, improving experiences and using data to make informed decisions. You thrive on finding smarter ways of doing things and love seeing the impact of your work through measurable results.

You’ll bring:

• Experience in web development, digital optimisation, customer experience or a related field.
• Strong front-end development skills, including HTML, CSS and JavaScript.
• Experience improving website performance, user experience and conversion outcomes.
• A solid understanding of customer journey mapping, UX principles and digital best practices.
• Experience using analytics tools to understand customer behaviour and identify opportunities.
• Strong stakeholder management skills and the ability to translate insights into action.
• A test-and-learn mindset with experience in optimisation, experimentation or A/B testing.
• A proactive, curious and solutions-focused approach.
• Enthusiasm for emerging technology, AI and continuous improvement.

What’s in It for You

• Flexible and hybrid ways of working.
• $500 yearly wellness allowance to spend on anything that helps you feel good outside of work.
• Extra time off – after 2 years, you’ll earn an extra day of annual leave each year. You can also buy more leave if you’d like.
• Free, confidential counselling through our Sonder Program.
• Parental leave support – we top up wages for eligible caregivers, and primary caregivers get extra super during their first year of unpaid leave.
• Extend our care to a loved one at a special rate.  This family member will receive Care Managed services at Self Managed prices (values vary depending on circumstances)
• We’re a genuinely great place to work – our employee engagement scores are 17% above the industry average.
• Okinawa trip – after 5 years with us, we’ll send you to Japan to visit the community that inspired Five Good Friends. Flights, hotel, and transfers are all covered.

Find out more about Five Good Friends here: https://www.fivegoodfriends.com.au/corporate/about-us

How to Apply

If this role sounds like you, please click on the apply button and follow the prompts. We will get in touch if you are shortlisted for this opportunity. Please include your CV and a cover letter in your application, telling us a bit about yourself and your suitability for this role within our organisation.

Please, no external agencies or recruiters.