Digital Creator

Media & Communications • West Lakes, South Australia 5021, Australia • Full-time
AI Job Summary
  • Experience bringing fans closer through behind-the-scenes content for AFL and AFLW teams.
  • Experience creating content that helps reach new audiences and grow fan engagement.
  • Experience using performance and audience insights to understand what works and guide next steps.

Role Type

Permanent • Full-time • Entry Level

Description

Bring your creativity to where the action happens.

You’ll help bring the Club to life across our digital channels, turning moments, stories and ideas into content built for how people watch, scroll and share.

We’re looking for someone who understands digital culture, has an eye for great content, knows what works in short-form video, and can take an idea from “we should do something with this” to something live on our channels.

What you’ll be doing

No two days will look the same, but you’ll spend your time:

  • Capturing, creating and publishing content across our social channels, website and app
  • Editing and repurposing content into engaging digital formats, with a strong focus on short-form vertical video, alongside graphics, written stories and live updates
  • Bringing fans closer to our AFL and AFLW teams through behind-the-scenes content
  • Helping tell the story of match days, training, events and other key moments across the Club
  • Keeping across trends, emerging formats and what’s happening in digital culture, then finding ways to make them work on our channels
  • Creating content that helps us reach new audiences and grow how fans engage with the Club
  • Using performance and audience insights to understand what’s working and what we should try next
  • Bringing creative thinking to campaigns across membership, ticketing, merchandise, partnerships and community
  • Working with teams across the Club to bring their ideas and initiatives to life digitally
  • Throwing new ideas into the mix and helping us keep evolving what great content looks like

What you’ll bring

We’re less interested in ticking every box and more interested in what you can create, how you think and what you’ll bring to the team.

You’ll ideally have:

  • A strong feel for social media and what makes people stop scrolling
  • The ability to capture and create quality content quickly
  • Experience creating and editing content for digital platforms, particularly short-form video and social-first formats
  • A good eye for visual content and confident writing skills
  • An instinct for spotting a good content opportunity when it happens
  • Curiosity about trends, platforms and where digital content is heading
  • The confidence to bring new ideas and try different approaches
  • The ability to work calmly and creatively when things are moving quickly
  • A collaborative approach and willingness to work with people right across the Club
  • Most importantly, we want to see what you can do. Whether your experience comes from sport, another brand, an agency, freelance work, your own channels or somewhere completely different, show us the content you’re proud of.

About the team

Our Digital team looks after the Club’s social channels, website and app across our AFL and AFLW programs.

You’ll work across a wide range of content, campaigns and Club initiatives, with the opportunity to contribute ideas and see them come to life. You’ll have a platform, a passionate audience, and plenty of opportunities to create great content and make your mark.

About us

Founded in 1990, the Adelaide Football Club has become a cornerstone of South Australian football, combining a proud history with an ambitious vision for the future. At the heart of our Club is a commitment to excellence, on the field, in our community, and across our organisation.

We are deeply committed to our community, building authentic, lasting partnerships and creating experiences that extend beyond the football field. Joining the Adelaide Football Club means contributing to something that matters, to fans, to South Australia, and to the game.

What’s in it for you?

This is a great opportunity to build your career at one of South Australia’s most loved clubs. Your work will be seen by Crows fans every day, and you’ll grow alongside a Digital team that wants you to back your ideas. We expect a lot, but we give a lot back.

  • Additional ‘Crows’ leave days each year to help you recharge
  • Free access to our gym, pool, and yoga classes to support your wellbeing
  • Flexible working hours to help you balance work and life
  • Ongoing professional development to build your skills and grow your career
  • Membership perks include tickets to AFL, AFLW, and SANFL games
  • Exclusive discounts through our sponsors and partners

How to apply

Please submit your CV and a short cover letter outlining why this role is, and why now, by 15 October  2026.

You’ll need a current Australian driver’s licence, and the successful applicant will complete criminal history, Working with Children and other background checks. All Club staff follow the AFL’s policy prohibiting gambling on AFL matches and events.

Other things to know

We make hiring decisions based on experience, skills and potential, as well as alignment with our values. If this role excites you but you don’t tick every box, we still encourage you to apply. Diverse backgrounds and perspectives make us stronger.

The Club is committed to safeguarding children and young people in our care and creating a safe, supportive environment for all. Everyone who represents the Adelaide Football Club, regardless of role or level, shares this responsibility.

If this sounds like your kind of challenge, we’d love to hear from you.

Company Overview

Founded in 1990, the Adelaide Football Club has quickly become a cornerstone of South Australian football, combining a proud legacy with bold, forward-looking initiatives. At the heart of our Club is our people. We are a people-first organisation, and our success starts with who we engage. Our teams are supported with clearly defined roles, growth opportunities, and the resources to make a meaningful impact. We are deeply committed to our community, building authentic, lasting partnerships and creating experiences that extend beyond the football field. Joining the Adelaide Football Club means contributing to a bold, ambitious, and passionate organisation that is making a lasting difference in football and across South Australia.