Lead demand generation, accelerate pipeline growth, and play a key role in transforming construction with Simpel.
- Join a fast-growing SaaS scale-up reshaping how the construction industry operates.
- Own demand generation, brand building, and marketing-led growth initiatives.
- London-based with immediate start available.
About Simpel:
The construction industry has long dreamt of a world without paper trails, delays, or disconnected systems. At Simpel, we’re making that vision a reality.
Founded in 2018, Simpel is a cloud-based platform that centralises construction operations into one unified, easy-to-use system. Already trusted by 250,000+ users, including leading names like Lendlease and Multiplex, we help organisations deliver projects on time and on budget—while improving safety, productivity, and quality.
As we expand our presence in Australia and the UK and accelerate our international growth, we’re hiring a Marketing Manager to lead demand generation and brand marketing, and to help scale our revenue engine.
About the role:
This is a strategic and hands-on role for a performance-oriented marketer. As Marketing Manager, you’ll lead Simpel’s demand generation efforts across both new and established markets—playing a key role in building brand awareness and driving pipeline in the UK, while also deepening engagement and reach in our core Australian market.
You’ll work cross-functionally with Sales, Product, and Client Success to execute integrated marketing initiatives across content, digital, events, SEO, paid media, and automation. With the UK market in a high-growth phase, you’ll have the opportunity to shape how we grow our presence while continuing to optimise our impact in Australia.
This is a high-impact role where you’ll help scale a market-leading platform and bring digital transformation to one of the world’s most vital industries.
Key Responsibilities:
Brand Building & Market Positioning
- Develop and execute a marketing strategy that strengthens Simpel’s brand in core markets.
- Ensure clear, consistent messaging across all marketing channels and customer touchpoints.
- Drive PR efforts, securing media coverage, partnerships, and thought leadership opportunities.
- Lead event marketing initiatives, including industry conferences, trade shows, and networking opportunities.
Demand Generation & Pipeline Growth
- Design and execute integrated marketing campaigns that generate top-of-funnel demand and contribute directly to pipeline growth.
- Develop segmented, multi-touch campaigns targeting key personas and accounts across email, paid media, events, social, and outbound channels.
- Build and optimise re-engagement and nurture workflows to activate dormant leads, accelerate buyer journeys, and reduce drop-off.
- Plan and deliver Account-Based Marketing (ABM) campaigns tailored to high-value accounts using a mix of personalised content, outbound sequences, and targeted advertising.
- Continuously test and refine campaign elements to improve funnel velocity, conversion rates, and marketing-sourced pipeline contribution.
Content & Communications
- Oversee the content strategy, ensuring high-quality, engaging content that supports marketing goals.
- Manage the Content Specialist, ensuring consistent brand storytelling across blog posts, case studies, whitepapers, and social media.
- Ensure all sales and marketing collateral is compelling, up to date, and aligned with business objectives.
Social Media & Community Engagement
- Own Simpel’s social media strategy, growing engagement and brand presence on LinkedIn and other relevant platforms.
- Monitor social media trends and engagement metrics, refining strategies for optimal performance.
Analytics, Reporting & Budget Management
- Monitor and analyse campaign performance using HubSpot, Google Analytics, LinkedIn Campaign Manager, and related tools.
- Report on key metrics including lead volume, quality, pipeline impact, and channel ROI.
- Own and optimise the marketing budget to ensure high-return investment in campaigns and channels.
Who You Are
- A performance-driven B2B marketer with 4+ years’ experience in SaaS, tech, or construction technology.
- Deep experience in demand generation, campaign management, and pipeline-focused marketing
- Familiarity with the construction industry or marketing into complex, project-based B2B environments.
- Proficient in tools like HubSpot, Google Ads, LinkedIn Ads, Google Analytics, and SEO platforms.
- Comfortable using or adopting AI tools for marketing productivity, content creation, and insight generation.
- Strong communicator and content thinker with excellent collaboration and stakeholder management skills.
- Highly organised, data-literate, and hands-on in execution—with a mindset for continuous optimisation.
