Sales Consultant – Warrington/Blackburn/Preston (Metal Industry)

Job Summary 

The Sales Consultant is responsible for developing and growing an assigned customer territory through proactive customer engagement, relationship management, new business acquisition, account development, customer retention, and reactivation of lapsed and lost customers. The role focuses on delivering profitable sales growth through a combination of new customer acquisition, increased share of wallet within existing accounts, and recovery of lost business opportunities. 

Key Responsibilities 

Customer Relationship Management 

• Build and maintain strong customer relationships 
• Conduct regular customer visits and reviews 
• Identify customer needs and opportunities 
• Deliver excellent customer service and support 
• Maintain customer engagement and loyalty 
• Act as a trusted advisor to customers 

New Business Development 

• Identify and pursue new customer opportunities. Maybe reword Conduct proactive prospecting activities including cold calling, customer visits, networking, and referrals. 
• Develop prospect pipelines within assigned territories 
• Convert prospects into active customers 
• Promote company products and services 
• Support customer acquisition objectives 
• Increase market penetration within target areas 

Territory Management 

• Plan and manage daily customer activity through following a journey plan. 
• Ensure effective territory coverage 
• Prioritise opportunities based on potential value, this needs to be amended as we need them to follow a journey plan. 
• Maintain accurate customer information 
• Monitor territory performance and trends 
• Manage customer visits efficiently and complete visit reports. 

Sales Performance 

• Achieve and exceed sales targets 
• Identify opportunities to increase customer spend 
• Promote new products and solutions 
• Support category and divisional initiatives 
• Manage opportunities through the sales process 
• Maintain healthy customer pipelines 
• Increase product penetration across existing customer accounts.  
• Identify opportunities to expand product categories and increase share of wallet.  
• Deliver profitable revenue growth through upselling and cross-selling activities. 
• Identify and reactivate lapsed, dormant, and lost customer accounts.  
• Analyse reasons for customer attrition and implement recovery strategies.  
• Develop and execute win-back plans to recover lost revenue and market share. 
• Negotiation and influencing 
• Ability to identify and close sales opportunities. 

Stakeholder Collaboration 

• Work closely with Area Sales Managers and support functions 
• Support implementation of company initiatives 
• Share customer insight and market feedback 
• Collaborate with Customer Operations and Pricing teams. Achieve sales growth while maintaining agreed margin objectives.  
• Manage pricing and promotional activity in line with company guidelines. 
• Support customer issue resolution where required 

Continuous Improvement 

• Develop product and market knowledge 
• Improve selling capability and effectiveness 
• Participate in training and development activities 
• Adopt company processes and tools 
• Support continuous business improvement 

Person Specification 

Qualifications:

Essential  

– Full UK Driving Licence 

Desirable

– Sales or business qualification 

Experience:

Essential  

– Experience in sales, customer service, or customer-facing roles    

– Experience building customer relationships    

– Experience working to targets or performance measures 

Desirable

– Field sales experience    

– B2B sales experience 

Skills: 

Essential 

Desirable 

– Customer relationship management    

– Sales and business development  

– Communication and negotiation    

– Organisation and planning    

– Time management    

– Customer service excellence 

Desirable

– CRM systems experience 

Behaviours:

Essential  

– Customer-focused mindset    

– Self-motivated and proactive    

– Resilient and determined    

– Results-oriented approach 

What You’ll Get in Return 

• £24,000 basic salary with minimum guaranteed earnings of £27,300 with OTE of £35,000
• Uncapped commission on all sales 
• Company car, tablet & mobile phone 
• Additional incentives including points-based rewards and length-of-service bonuses 
• Access to our exclusive Top Club — all-expenses-paid overseas trips for you and a guest 
• 23 days holiday, increasing to 28 days with service 
• Monday–Friday working pattern 
• Ongoing training, development, and clear career progression 
• Pension scheme (auto-enrolment) 
• Health Care Plan — contributions towards dental, optical, and therapy treatments 

 We are committed to fostering inclusion and diversity to support the future success of the Würth Group.