Job
title
Content Marketing Executive – SEO & Social
Department
Marketing
Reporting
to
Digital Marketing Manager
Location
Erith, Kent
Job Summary
The Content
Marketing Executive – SEO & Social is responsible for creating engaging
social media content and producing search-optimised website copy that increases
reach, engagement and organic visibility. The role combines hands-on content
production with on-page SEO, including filming at trade shows and other
locations, editing photos and videos, writing social copy and optimising
landing-page content.
Key Responsibilities
Social Media Content
- Plan
and create platform-appropriate content for Würth UK’s social media channels in
line with the marketing calendar.
- Write
engaging captions, hooks, calls to action and supporting copy while maintaining
the Würth UK tone of voice.
- Develop
ideas for short-form video, product demonstrations, event coverage, employee
content and campaign storytelling.
- Film
and photograph content in the office, stores, at customer or partner locations
and at trade shows and events.
- Present
on camera or confidently direct colleagues and contributors when required.
- Edit
video and photography into polished, correctly sized assets for each social
platform.
- Support
timely event-day and reactive content, including selecting, editing and
publishing material where appropriate.
- Maintain
a social content calendar and organise raw footage, photography and finished
assets for future use.
- Monitor
reach, engagement, video performance, traffic and conversions, using insight to
improve future content.
SEO and Website Content
- Research
and write search-optimised content for landing pages, industry pages, category
pages and campaign pages.
- Use
keyword research, search intent and customer needs to shape clear, useful and
commercially relevant copy.
- Optimise
headings, body copy, page titles, meta descriptions, image alt text and
internal links.
- Review
existing landing pages and recommend content updates that improve relevance,
usability and organic visibility.
- Work
with eBusiness and relevant specialists to ensure SEO content is accurate,
technically sound and aligned with commercial priorities.
- Track
content performance and use available search and analytics data to identify
opportunities and measure improvement.
Campaign and Stakeholder Support
- Create
social and SEO content to support product launches, promotions, events and
customer engagement campaigns.
- Work
closely with Category, Sales, eBusiness, Product, Design and other Marketing
colleagues.
- Build
sufficient product and industry knowledge to turn technical subjects into
accessible, credible content.
- Manage
multiple briefs, production schedules and deadlines while maintaining brand and
quality standards.
- Ensure
content permissions, usage rights and approvals are obtained where required.
- Travel
to UK trade shows, events and other locations as required; occasional early
starts or out-of-hours work may be needed for event coverage.
Working Style
This role works
collaboratively across Marketing, eBusiness, Category, Product and Sales. The
postholder will be expected to manage deadlines, maintain high standards of
accuracy and use performance insight to continually improve content.
What We Offer
- £26,000 basic, with £5,000 bonus structure
- 23 days holiday (raising up to 28 with Length of Service)
- Pension in line with auto-enrolment
- Health Care plan – money towards your dental, optical and
treatment therapies
- Employee Assistance Programme
- Staff discount on all Wurth products
- Career progression
- Hybrid working (after completing probation)
Apply now and power the growth of our network!
We are committed to fostering inclusion and diversity to
support the future success of the Würth Group.
Please note: Interviews may take place while the role is
advertised. We reserve the right to close the role early if sufficient
applications are received.
