SEO, GEO & Content Specialist

Overview

As SEO/GEO & Content Specialist, you will own and drive the organic search strategy for Wholesale Domestic Bathrooms and Top Radiators. Working closely with our agency partners and internal teams, you’ll ensure our websites remain highly visible across traditional search engines and emerging AI-powered search platforms.

You’ll create, optimise and maintain engaging content that helps customers make informed purchasing decisions while driving organic traffic, conversions and revenue. You will also guide and support the SEO & Content Executive in their day-to-day work. The role combines content creation, SEO strategy, AI search optimisation, data analysis and cross-functional collaboration to support our continued digital growth.

Main Responsibilities

Your responsibilities include, but are not limited to:

SEO & Content Optimisation

• Own all on-site SEO content across Wholesale Domestic Bathrooms and Top Radiators, including product descriptions, category pages, landing pages, buying guides, FAQs and editorial content.
• Create compelling, customer-focused content that is informative, engaging and aligned with brand guidelines.
• Ensure all website content remains accurate, up to date and optimised for both users and search engines.
• Build and update website pages using BigCommerce Page Builder.
• Apply Generative Engine Optimisation (GEO) principles to maximise visibility in AI-powered search experiences, including Google AI Overviews, ChatGPT, Perplexity and Gemini.
• Leverage AI tools to support keyword research, content optimisation, content generation and error identification.
• Manage Google Merchant Center and organic product listings, ensuring product information is accurate, complete and optimised.
• Collaborate with internal teams to enrich product content and improve the customer experience.

SEO Strategy & Performance

• Develop and execute SEO and GEO strategies in partnership with the Senior Digital Growth Manager.
• Conduct keyword research, search intent analysis and competitor reviews to identify growth opportunities.
• Work closely with external SEO agencies, managing technical SEO, link-building and digital PR activity.
• Translate agency recommendations into actionable initiatives and coordinate implementation with internal stakeholders.
• Monitor organic search performance, rankings, AI-driven traffic and revenue contribution.
• Analyse website and content performance data to identify trends, opportunities and areas for improvement.
• Stay informed about changes to search algorithms, SERP features and emerging AI search technologies, adapting strategies accordingly.

Collaboration & Continuous Improvement

• Work collaboratively with Ecommerce, CRO, Product, Digital Marketing and Data teams to deliver growth objectives.
• Guide and support the SEO & Content Executive day to day, setting clear priorities, giving regular feedback and sharing SEO and GEO knowledge.
• Advocate for SEO and GEO best practices across the business.
• Identify opportunities to improve efficiency through automation and AI-enabled solutions.
• Support the delivery of digital growth initiatives and wider business objectives.

Person Specification

Essential Skills & Experience

• Minimum of 3 years’ experience in SEO, either in-house within an ecommerce environment or agency-side.
• Strong understanding of technical SEO, on-page optimisation and content strategy.
• Experience optimising content for AI-powered search and emerging search technologies.
• Excellent written communication and copywriting skills, with the ability to create content that engages and converts.
• Experience using AI tools to improve content quality, productivity and performance.
• Experience building and managing webpages using a content management system, ideally BigCommerce.
• Experience managing and collaborating with external agencies.
• Strong analytical skills with experience using Google Analytics 4, Google Search Console and SEO platforms such as Ahrefs, Semrush or Screaming Frog.
• Ability to guide and support a colleague’s day-to-day work.
• Ability to manage multiple priorities in a fast-paced ecommerce environment.
• Proactive, organised and results-driven approach to work.

Desirable Skills & Experience

• Experience working with NetSuite or large ecommerce product catalogues.
• Understanding of structured data and schema markup.
• Experience using AI visibility tracking and search monitoring tools.
• Previous experience within a retail or ecommerce business.

Our Values, Your Actions

01. We Are Family

• Build positive relationships with colleagues and external partners.
• Share knowledge and support others to achieve common goals.
• Support and develop the SEO & Content Executive through regular feedback and shared knowledge.

02. Trust & Respect

• Take ownership of your work and deliver on commitments.
• Value different perspectives and communicate openly and professionally.

03. Learn & Be Curious

• Stay ahead of developments in SEO, AI search and digital marketing.
• Seek opportunities to innovate and continuously improve performance.

04. Customer Obsession

• Create content that helps customers make informed decisions and enjoy a seamless online experience.
• Use customer insights and search behaviour to drive improvements.

05. Deliver Outstanding Results

• Focus on achieving measurable growth in organic visibility, traffic and revenue.
• Use data and insight to inform decisions and maximise