Sales Development Representative

Sales Development Representative (SDR)

Location: Preston – Office Based Salary: £27,000 – £30,000 per annum + Uncapped Commission Hours: 37.5 hours per week Contract: Permanent

Are you a driven, ambitious sales professional who thrives on creating new business opportunities?

At Skills4Group, we’re looking for a motivated and results-driven Sales Development Representative (SDR) to join our growing commercial team.

This is an exciting opportunity for someone who enjoys outbound sales, building relationships and generating new business. You’ll play a key role in connecting with employers, identifying opportunities and helping businesses develop their workforce through funded training and apprenticeships.

If you’re confident picking up the phone, motivated by targets and excited by uncapped earning potential, we’d love to hear from you!

About Us

Skills4Group is a leading apprenticeship training provider, specialising in the pharmacy, dental and science sectors.

Since 2015, we’ve supported employers and learners through high-quality apprenticeship programmes, helping individuals develop their careers and businesses build skilled workforces.

We’re proud to be rated ‘Good’ by Ofsted (2023), with an ‘Outstanding’ grade for Behaviour and Attitudes, placing us among the top-performing independent training providers.

As we continue to grow nationally, we’re looking for ambitious individuals to join us on our journey.

The Role

As a Sales Development Representative, you’ll be responsible for identifying potential employer partners, generating new business leads and creating qualified sales opportunities for our commercial team.

You’ll work closely with senior commercial leaders, contributing to our business growth while developing your own sales skills and earning potential.

Key Responsibilities

• Proactively identify and engage new employers through outbound sales activity.
• Research prospective businesses and identify key decision-makers.
• Conduct outbound prospecting through telephone calls, emails and LinkedIn.
• Generate leads and book qualified meetings for the commercial team.
• Build and maintain strong relationships with prospective employers.
• Manage and update sales activity, leads and opportunities within the CRM system.
• Understand employers’ workforce challenges and promote suitable apprenticeship and training solutions.
• Work collaboratively with marketing and commercial teams to support sales campaigns.
• Monitor sales activity, pipeline performance and conversion rates.
• Consistently work towards individual and team sales targets.

What We’re Looking For

Essential Requirements:

• Previous experience in outbound sales, telesales, business development or lead generation.
• Confidence making outbound calls and engaging with decision-makers.
• Excellent communication and relationship-building skills.
• A proactive, resilient and target-driven approach.
• Strong organisational skills and experience managing a sales pipeline or CRM.
• Commercial awareness and the ability to identify new business opportunities.
• Ability to work independently and thrive in a fast-paced sales environment.

Desirable Experience:

• Experience within apprenticeships, recruitment, education or training.
• Understanding of apprenticeship funding and the apprenticeship levy.
• Experience selling to HR, Learning & Development or operational decision-makers.
• Familiarity with LinkedIn Sales Navigator, HubSpot or similar CRM tools.

What Will Make You Successful?

We’re looking for someone who is confident, enthusiastic and enjoys the challenge of opening doors and creating opportunities.

You’ll be someone who:

• Enjoys speaking with people and building new relationships.
• Is motivated by achieving targets and earning commission.
• Has the resilience to handle objections and turn challenges into opportunities.
• Takes ownership of their workload and sales performance.
• Is naturally curious, commercially minded and eager to succeed.
• Brings energy, professionalism and a positive attitude to the team.

What We Offer

• Competitive salary of £27,000 – £30,000
• Uncapped commission – rewarding your sales success.
• Full induction and training programme.
• Company laptop and mobile phone.
• Pension scheme.
• Employee Assistance Programme.
• Death in service benefit.
• Birthday voucher.
• The opportunity to develop your career within a growing organisation.

Ready to Take the Next Step?

If you’re passionate about sales, enjoy building relationships and want to be part of a growing organisation where your success is rewarded, we want to hear from you!

Apply today and take the next step in your sales career with Skills4Group.

Important Information

Skills4Group is committed to safeguarding and promoting the welfare of young people and adults at risk. All staff are expected to share this commitment.

All appointments are subject to appropriate pre-employment checks, including Disclosure and Barring Service checks where applicable, identity and qualification verification.

Shortlisted candidates will also be subject to an online check as part of our safer recruitment process.

Skills4Group is an equal opportunities employer and welcomes applications from all sections of the community.