Creative Strategist

A bit about us…

At Pure, we’re passionate about transforming dogs’ lives through better nutrition. Born from a friendship between two dog-loving friends and a shared vision, we’ve grown into something truly special – a UK-based company that’s leading the pack in healthy, tailored dog nutrition.

We’re not just another pet food company – we put paws and people first with dogs and their owners driving our decisions. We craft healthy, perfectly portioned meals that delight dogs and keep bowls sparkling clean. But what really makes us different is how we support our pet families every step of the way. Through expert advice and personalised communication, we’re right there beside them on their journey of giving their four-legged family members the best possible life.

What’s in it for you…

• A great salary range – Up to £35,000 DPE.
• Enrolment in our discretionary overall company performance bonus scheme.
• Contracted to 38.75 hours per week. Working Monday to Friday.
• Hybrid working – 3 days from office, 2 days from home.
• 33 days holiday (including Bank Holidays). Our full 12-month entitlement.
• Free Pure dog food for your dog up to £100 per month.
• Small business with a family feel!
• Salary Exchange Company Pension.
• Team social events and the opportunity to support local charities.
• Free on-site Parking.
• Cycle to work scheme.
• EV SS Car scheme.
• Bring your dog into work.
• Group Life Assurance & Critical illness.
• EAP & Virtual GP Service.

The role…

As a Creative Strategist, you’ll be part of our fast-paced Growth Team, creating performance-driven ads across Meta, TikTok and YouTube. You’ll own your ideas end-to-end, from concept and script to filming, edit and launch. You’ll work with media buyers and other strategists to make content that performs.

Duties and responsibilities of the role are:

• Come up with scroll-stopping creative concepts for paid social video ads on TikTok and Meta.
• Write high-performing scripts with strong hooks, clear messaging and persuasive storytelling
• Appear on camera to create content, presenting in a natural and relatable way.
• Edit video content from rough cut to finished ad, using a range of editing tools.
• Use AI-assisted editing tools to bring concepts to life quickly.
• Write clear content briefs for production, including filming direction for UGC creators and the in-house team.
• Review ad performance with the team, then test, learn and iterate on creatives based on performance,
• Keep on top of TikTok and Meta trends, and bring new content ideas to the table
• Work closely with the other creative strategists to share ideas, give and take feedback, and keep raising the bar on our creative output.

We hope you’ll demonstrate behaviours and a mindset that aligns with our Pure Pack Promises, these are:

• Ahead of the Pack:  You use data to back up your creative ideas, so every concept has a clear reason behind it. You work closely with others to improve performance, and you plan content that supports growth and drives results for the business.
• Paws & People First: You put dog owners and their needs at the heart of every creative you make. You build great working relationships with your teammates, and you show kindness, honesty and a positive attitude every day.
• Best in Show: You care about producing high-quality work that performs. You take pride in hitting your performance goals, and in beating them too.
• New Tricks:  You’re always looking for new ideas, trends and ways to improve. You’re open to testing, learning and trying something different, even if it means stepping outside what’s worked before.

It’s essential that you have:

• Experience in creative, video editing, content marketing, copywriting, graphic design or organic social.
• A content creator mindset, with confidence and a natural presence on camera and a tone of voice that’s your own.
• Confidence in scripting and storytelling, and an understanding of how an edit comes together.
• A passion for content and social media, especially Meta, Instagram and TikTok.
• Curiosity about AI tools and a keenness to use them to work faster and better.
• A focus on what performs, not just what looks good.
• A self-driven and organised approach, with strong attention to detail and creative intuition.
• A collaborative, team-player attitude and the ability to thrive in a fast-moving, hybrid team.

At Pure Pet Food, our promises put Paws & People First. We’re committed to building a workplace where everyone feels valued, included, and able to thrive. By celebrating diversity, promoting equity, and embracing new ideas, we aim to be Best in Show for our people as well as their pets. If you’re passionate, curious, and want to be part of a team that’s Ahead of the Pack, we’d love to hear from you.

Recruitment agencies – we are managing recruitment for this role directly and not currently engaging with recruitment agencies. Any unsolicited CV’s sent to Pure or members of the team will be treated as direct applicants unless agreement has been made in writing to work directly with the agency on this role.