Mid Weight Graphic Designer

Mid Weight Graphic Designer

Location: Hybrid Canary Wharf

Employment Type: Full time 

Reports To: Content Lead

The Role:  

We’re looking for a high-output Mid-weight Graphic Designer to own and scale design across Frive. 

You will be responsible for creating design that drives attention, improves performance, and supports growth – across organic social, paid ads, CRM, web & print.  

You’ll be the sole in-house designer, working closely with Growth, Brand, and an AI Engineer to:

Take ownership of both design execution and idea generation, contributing to what we make – not just how it looks

Deliver high volumes of creative

Improve performance through design

Build systems that scale output

You need to be fast, organised, and focused on one thing: Does this creative perform?

What You’ll Do

1. Creative Production 

·       Create static and light motion assets (including GIFs) across:

o   Paid ads

o   Organic social

o   CRM / email

·       Produce high volumes of creative consistently, without compromising performance

·       Design with speed — responding quickly to testing, feedback, and new opportunities

·       Focus on:

o   Scroll-stopping visuals

o   Clear messaging

o   Conversion-driven layouts

2. Design for Paid & Growth

·       Work closely with Growth to produce ad creative that drives results

·       Generate and develop design-led ideas and concepts, not just execute briefs

·       Turn campaign goals, product messages, and growth insights, into clear, compelling visual ideas

·       Iterate quickly on:

o   Variations

o   Hooks (visual + copy pairing)

o   Layouts  

·       Continuously test and refine creative based on:  

o   Performance data

o   What’s winning in-platform  

3. Trend-Led & Social-First Design

·       Stay chronically online, tracking:  

o   Trending static formats

o   Ad styles

o   Social design trends  

·       Identify opportunities to:  

o   Adapt trends to Frive

o   Create new formats that feel native to platform  

·       Design content that feels:  

o   Current

o   Relevant

o   Built for the feed

4. AI & Scalable Design Systems

·       Work closely with the AI Engineer to:  

o   Build and improve AI-driven design workflows

o   Increase output without sacrificing quality  

·       Use AI tools to:  

o   Speed up production

o   Generate variations

o   Test creative at scale

·       Help define how AI integrates into the design process

5. Campaign & Brand Execution

·       Collaborate with Brand & Growth on:  

o   Campaign concepts

o   Product launches

o   Trend-led activations  

·       Ensure all creative maintains a consistent and high-quality brand standard  

·       Build and evolve:  

o   Templates

o   Design systems

6. Design Across Channels

·       Design for:

o   Print (inserts, direct mail)

o   Web / app banner testing

o   Email / CRM

o   Partner and internal materials  

·       Adapt creative to different formats while maintaining clarity and impact  

7. Organisation, Speed & Execution

·       Manage a high volume of files, versions, and outputs with accuracy  

·       Maintain strong systems for:  

o   Naming

o   Asset management

o   Version control  

·       Ensure work is delivered:  

o   On time

o   Correctly formatted

o   Ready to launch   

What We’re Looking For:

·       2–4 years of graphic design experience, with a strong digital portfolio

·       You are chronically online – tracking trends, formats, and collaborators who can deliver innovative content

·       You have no ego in the work — you care about what performs, not who came up with it

·       Strong skills in Photoshop, Illustrator, InDesign, and Figma

·       Experience designing performance creative for paid social

·       Strong understanding of:

o   Layout

o   Typography

o   Colour

o   Visual hierarchy  

·       Ability to design for:  

o   Attention

o   Clarity

o   Conversion  

·       Comfortable working at high volume and speed

·       Highly organised with strong attention to detail

·       Strong communicator, able to collaborate across teams

Nice to Have

·       Experience with AI design tools and workflow

·       Interest in building scalable creative systems

·       Basic motion / animation skills

·       UX / UI or product design exposure

·       Experience using Notion or similar tools

Portfolio Requirements

Include your best and most recent work.

Staff Benefits: 

• Private Medical Insurance 
• 25 days Holiday + Public 
• 50% Discount off our amazing food 
• Hybrid working pattern (where applicable) 
• Enhanced mat/pat leave 
• Vitality PMI