Digital Marketing Manager

Summary:

We are seeking a dynamic Digital Marketing Manager to join our media team in Leeds. This permanent, full-time role is pivotal in driving our digital marketing strategies and enhancing our online presence. The successful candidate will play a crucial role in developing and executing campaigns that engage our audience and promote our brand effectively.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic to our platforms.
• Manage and optimise social media channels, ensuring consistent messaging and engagement with our audience.
• Analyse digital marketing performance metrics and provide actionable insights to improve campaign effectiveness.
• Collaborate with content creators to produce engaging and relevant content for various digital platforms.
• Oversee email marketing campaigns, including segmentation, targeting, and performance analysis.
• Stay updated with the latest trends and technologies in digital marketing to ensure our strategies remain competitive.
• Manage budgets for digital marketing initiatives and report on ROI.
• Coordinate with cross-functional teams to align marketing efforts with overall business objectives.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least 2 years of experience in digital marketing, preferably within the media industry.
• Strong understanding of SEO, PPC, social media, and email marketing.
• Proficient in using digital marketing tools and analytics platforms.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a fast-paced environment.
• Strong analytical skills with a data-driven approach to decision making.