Social Media Editor

Broadsheet Media is looking for a Social Media Editor to lead the creation, management and growth of Broadsheet London’s social media presence across platforms including Instagram, Facebook and TikTok.

Reporting to the London Editor, the Social Media Editor is responsible for connecting with, building and engaging Broadsheet’s audience through compelling, creative and considered social media content. They will produce entertaining, visually engaging and editorially driven content that strengthens the relationship between Broadsheet’s audience and its editorial output.

This is a creative and hands-on editorial role involving content creation, copywriting, video production, scheduling, distribution, community management and performance analysis. The Social Media Editor will use strong editorial judgement, audience insights and an understanding of social media trends to ensure content is relevant, engaging and distinctly Broadsheet.

The Role

The Social Media Editor oversees Broadsheet London’s social media output, managing the content process from ideation and creation through to scheduling, distribution and performance reporting.

They work closely with the London Editor and wider editorial team to identify opportunities for engaging social content, translating editorial stories into compelling posts that drive audience engagement and encourage click-throughs to Broadsheet’s website.

The role involves writing engaging and entertaining short-form copy, selecting strong photography and digital assets, designing social posts using Canva and producing creative short-form video content. The Social Media Editor ensures all content is accurate, grammatically correct and aligned with Broadsheet’s editorial voice, visual identity and social media best practices.

Working across Instagram, Facebook, TikTok and other relevant platforms, they are responsible for maintaining a consistent publishing schedule, managing the social content calendar and using scheduling tools such as Sprout and Meta Business Suite to coordinate timely and effective distribution.

The Social Media Editor also plays an important role in building and maintaining Broadsheet’s online community, monitoring audience interactions, engaging with followers and working with the wider team to manage comments and conversations in line with social media policies.

They will monitor social media performance, using analytics and audience insights to understand what content resonates, identify opportunities for growth and make recommendations to improve reach, engagement and click-through rates.

Key Responsibilities

Key responsibilities include: creating engaging copy, graphics, photography-led posts and short-form video; managing the social content calendar and daily publishing schedule; selecting and designing visually compelling content; scheduling and distributing posts; monitoring audience engagement and building an active online community; analysing social media performance and sharing insights with the wider editorial team; identifying emerging trends, creators and potential brand partnerships; developing social-first content ideas; and collaborating with editorial colleagues to maximise the social performance of stories.

The role also involves attending editorial meetings to stay informed about upcoming coverage, contributing social ideas to editorial commissioning and working with editors to identify opportunities to improve content performance. The Social Media Editor will monitor competitor activity and industry developments to inform the social strategy and identify opportunities to grow Broadsheet’s audience.

We Are Looking For

We are looking for someone creative, curious and self-motivated, with a strong editorial eye and a genuine understanding of what makes social media content engaging and shareable. They should have a passion for digital publishing and a strong interest in London’s food, arts, fashion, culture and media landscape.

The ideal candidate is an excellent short-form writer with an instinct for compelling storytelling, strong visual judgement and an understanding of how to adapt editorial content for different social platforms. They are highly organised, comfortable managing competing priorities and able to work to tight deadlines while maintaining accuracy and attention to detail.

A collaborative approach is essential, alongside the confidence to contribute ideas, communicate insights and work effectively with editorial and commercial teams. They should be reliable, respectful and supportive, with the ability to remain calm under pressure and respond positively to feedback.

Experience and proficiency in paid media management will be looked at favourably.  

Skills and Experience

• Excellent short-form copywriting, editing and proofreading skills.
• Experience managing social media channels, particularly Instagram and Facebook, with an understanding of TikTok and emerging platforms.
• Strong visual judgement and an eye for engaging photography, design and digital storytelling.
• Experience creating social media content using Canva.
• Experience producing or editing engaging short-form social video.
• Understanding of social media scheduling, distribution and community management.
• Familiarity with social media management tools such as Sprout and Meta Business Suite.
• Experience analysing social media performance, audience behaviour and engagement metrics.
• Strong editorial judgement and an understanding of how to translate website content into engaging social posts.
• Excellent written and verbal communication skills.
• Highly organised, with strong time-management and multitasking abilities.
• A solid understanding of Broadsheet’s purpose, editorial voice, visual identity and audience.
• A strong interest in digital publishing, food, arts, fashion, culture and media.
• The ability to manage competing deadlines and work effectively with multiple stakeholders.

This is an important role within Broadsheet London’s editorial team and an opportunity to shape the brand’s social media presence, strengthen its relationship with readers and contribute to the continued growth of one of London’s influential publishers.

Commitment to Diversity and Inclusion:

At Broadsheet, we are committed to building a workforce that embraces all aspects of diversity. We work hard to be a welcoming organisation that prioritises equality and inclusion and fosters a sense of belonging for our people.

We know that different perspectives, experiences and ideas make us a stronger organisation. We encourage applications from people of the Global Majority, people with disabilities, and people of all ages, nationalities and backgrounds.

We encourage applicants to discuss any reasonable adjustments they may need during the recruitment process so we can find the best way to support them.

To apply:

Please submit your CV and a short cover letter outlining your experience, interest in the role and why you are the ideal candidate for the position, as well as three recent examples of your travel writing.