Job Title: Social Media and Content Specialist
Industry: Marketing & Communications
Location: Australia
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Job Summary:
You will play a crucial role in capturing and editing content for our Social Media channels. Working with the Head of Marketing and the CEO who are focusing on increasing the organisation’s reach and influence over socials.
This role requires a blend of creativity, analytical thinking, and effective communication skills to promote our products and services while aligning with our overall marketing goals.
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Key Responsibilities:
– **Content Creation:** Capture, develop, and edit compelling content for various social media channels, ensuring it aligns with our brand voice and marketing objectives.
– **Content Strategy:** Collaborate with the marketing team to devise and implement content marketing strategies that enhance audience engagement and deliver measurable results.
– **Content Calendar Management:** Maintain a content calendar that outlines upcoming content topics, deadlines, and responsibilities to ensure timely delivery of content.
– **Analytics and Reporting:** Analyze content performance using tools like Google Analytics, social media insights, and other metrics to understand content effectiveness, making data-driven recommendations for improvement.
– **Audience Research:** Conduct market research to understand target audience preferences and tailoring content to meet their needs and interests.
– **Collaboration:** Work closely with graphic designers, social media managers, and other stakeholders to create multimedia content that enhances user engagement.
– **Brand Management:** Ensure all content adheres to brand guidelines and delivers a consistent message across all platforms.
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**Qualifications:**
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– Proven experience (2-5 years) in content capture, editing and marketing, copywriting, or a similar role.
– Exceptional writing, editing, and proofreading skills, with a keen eye for detail and a passion for storytelling.
– Excellent time-management skills and the ability to juggle multiple projects simultaneously.
– Creative mindset with the ability to generate innovative ideas for engaging content.
– Strong analytical skills to assess content effectiveness and identify opportunities for optimization.
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**Skills:**
– Excellence in Canva tools and Adobe Creative Suite,
– Excellent written and verbal communication skills.
– Strong organizational and project management abilities.
– Proficiency in digital marketing tools and software.
– Ability to work independently and as part of a collaborative team.
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**Benefits:**
– Competitive salary
– Flexible work arrangements
– Opportunities for professional development and growth.
– A vibrant company culture that encourages creativity and innovation.
If you are passionate about content marketing and eager to make a difference in a dynamic industry, we would love to hear from you! Apply now to join our talented team!
