About us

Joining the Hawthorn Football Club represents a unique opportunity to work in a fast paced, elite sporting environment where you can be yourself and thrive.

Our Club’s values and One Club philosophy across our men’s and women’s football programs ensures that inclusion and diversity are at the core of all we do. You’ll thrive in an high performance environment that values excellence, wellbeing and a healthy balance between work and family life.

Our strategic priorities guide the Club to deliver long term objectives to continually grow, innovate and achieve on-field success. We are excited to be relocating soon to our new state of the art home Kennedy Community Centre in Dingley.

We are committed to creating a supportive environment in which people feel connected to our football club and to each other. Importantly we want to have fun!

About the role

Reporting to the Head of Membership Sales & Retention we're looking for a Membership Sales Team Leader who will play a key role in building and maintaining important relationships with Hawthorn’s key membership groups as well as oversee and train a pool of sales casuals.

You’ll play a pivotal role in driving the club’s membership acquisition and retention campaigns with a focus on managing & reporting all outbound telemarketing campaigns. You’ll also support operational tasks including data entry, campaign reporting and website updates.

A day in the life of our Membership Sales Team Leader will include:

• Lead the casual membership sales staff including roster management, budgets, call lists and training

• Coach and develop staff to meet sales KPI’s using proven telemarketing techniques

• Management of Member Matchday Rooms (Miller, Hassett and Harrison rooms)

• Personal Account Manager for AFLW Soar and Lethal Club members

• Support with delivering the membership growth strategy with a key focus on Hawthorn premium member groups, reporting, and data entry as required

• Serve as escalation point for member concerns and complaints

• Achieving sales and KPI’s through outbound telemarketing campaigns by applying sales techniques and strategies

• Assist with the delivery of acquisitional campaigns throughout the season including coordinating outbound telemarketing campaigns

• Analysis and report on outbound call campaigns

• Provide excellent customer service to all members and build relationships with top-tier membership groups including having a ‘member first mindset’

Please note this role does include attendance at events outside of normal business hours and attendance at match days across the AFL/W seasons.

Our ideal candidate

• 2+ years of leadership experience in a membership-based organisation, with a strong focus on acquisition, retention, and reporting.

• A proven ability to deliver exceptional experiences for both new and existing members and supporters.

• CRM expertise, with working knowledge of Archtics and Salesforce (preferred).

• Demonstrated success in phone-based sales, applying effective telemarketing techniques.

• Strong relationship-building skills with internal and external stakeholders.

• A results-driven approach with the ability to meet deadlines and exceed targets.

• Experience in coaching and developing sales staff, fostering a high-performance culture.

• Excellent organisation and time management, with outstanding attention to detail.

• A confident, proactive mindset and the ability to work independently in a fast-paced environment.

• A commitment to promoting a culture of safety, where team members feel empowered to raise concerns and follow best practices

Due to the nature of the industry, the ideal candidate must be flexible in their availability as weekend work will be required for this role.

Our offer to you

As a Hawthorn Football Club employee, you will work in a supportive, values driven and harmonious team. You will be challenged and provided with opportunities to learn new things, grow, and develop. Our initiatives which drive wellbeing, connection and performance include:

• Emerging Leaders Development Program -bespoke inhouse program to develop our future leaders

• Club wide wellness days

• Access to gym facilities

• Summer Hours (Dec/ Jan) with half day Friday’s

• Flexible work arrangements

• Special offers and discounts through our Corporate Partners

• Industry leading Parental Leave Policy

• Professional development opportunities – inhouse and external

• Complimentary One Club memberships to enjoy Hawthorn games with family and friends

To apply, please send your cover letter and resume.

Applications Friday 3rd October 2025

The Hawthorn Football Club is an Equal Opportunity Employer and encourages applications from suitably qualified and diverse candidates. We welcome applicants who reflect the diversity of the Australian community and encourages applicants from the following backgrounds to apply:

• Aboriginal and Torres Strait Islander

• Culturally and linguistically diverse

• LGBTIQ+

• People with a disability

• People who live in rural and regional locations

We provide a welcoming, safe, and flexible approach to work and provide an environment that benefits from and enables the best from everyone.

As an organisation we are committed to protecting children and young people from harm. It is essential that anyone involved with the Hawthorn Football Club understands their responsibility in relation to child safety. Our organisation requires all applicants to obtain a ‘Working with Children Check’ prior to appointment.

Hawthorn Football Club Ltd

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