About the role
This exciting role will see you drive the strategy, execution, and optimisation of paid media campaigns across platforms like Google, Meta, Pinterest, and TikTok – all with the goal of maximising ROI and growing our direct-to-consumer business.
Based in South Yarra and working within a tight-knit Marketing team of four, we’re looking for someone results-driven, passionate about performance marketing, and ideally someone who loves fashion – especially shoes! This is a work from office role, so if you’re looking for hybrid work, this may not be for you – we work better when we’re all together!
Whilst hands-on content creation is not essential, experience in managing or briefing social and email content will be highly regarded.
Working for Jo Mercer:
- We value Initiative, Teamwork, Integrity, Empowerment & Customer focus
- 2 free pairs of shoes per year (1 upon commencement)
- We offer opportunities for advancement in a constantly growing company
- Competitive salary package and incentive scheme
- Unlimited staff discount of up to 60% to spoil yourself plus family & friends discount
- Recruitment referral program up to $1000
- Employee Assistance Program
- Paid maternity leave and super paid whilst on mat leave
- Access to online shopping at heavily discounted rates via our HRIS
- Early access to your pay each week
The Role
- Some of your key responsibilities will include:
- Plan, set up, manage and optimise paid campaigns across Google Ads, Meta, Pinterest, TikTok and more.
- Conduct keyword and audience research to drive efficient performance.
- Adjust budgets and bidding strategies to maximise ROAS and campaign success.
- Use tools like Google Analytics, Meta Business Suite and GA4 to track, analyse and report on performance.
- Collaborate with internal teams to brief creative assets aligned with campaign goals.
- Monitor and report on KPIs, applying insights to continuously improve campaign performance.
- Stay up to date with platform trends, algorithm changes and emerging ad formats.
- Manage a content calendar and publish organic content (preferred, not essential).
What We’re Looking For
- Proven hands-on experience setting up and managing paid campaigns directly in-platform (Google Ads, Meta Ads Manager etc.) — this is essential.
- Strong analytical mindset with experience using Google Analytics and UTM tracking.
- Familiarity with SEO and content marketing best practices.
- Ability to manage multiple priorities in a fast-paced environment.
- Experience with content calendars, email marketing, or content strategy is a plus, but not required.
About Us
Jo Mercer is a proudly Australian operated business since 1998 and has grown to become one of Australia’s most loved footwear brands.
The success of Jo Mercer has been built on the core fundamentals of fashion, leather and quality. This philosophy has helped Jo Mercer grow to have a strong presence within the Australian and International markets.
Successful candidates will be contacted directly and we thank you for taking the time to apply.
Jo Mercer is an Equal Opportunity Employer.
