About Smokeball
With offices in Australia, the US, and the UK, Smokeball is the leading provider of legal practice management software, helping small and mid-sized legal practices run their best firm and live their best life. We’re passionate about what we do, and our clients know it!
As we expand, we’re looking for a passionate and driven Product Marketing Manager to help bring our products to life for our clients.
About The Job
As a Product Marketing Manager, you’ll play a key role in positioning, launching, and growing our products in the market. Working closely with product, revenue enablement, and client success teams, you will drive go-to-market strategies, messaging, and programs that clearly communicate the value of our products and accelerate customer adoption.
This is a hands-on, high-impact role suited to a self-starter ready to grow their career.
Key Responsibilities
- Develop clear and compelling product positioning and messaging that resonates with our target audiences.
- Lead go-to-market (GTM) strategy and execution for new product launches and feature updates.
- Support the creation of sales enablement materials – battlecards, one-pagers, training content – that empower the sales and customer success teams.
- Collaborate with product teams to deeply understand product roadmaps and translate features into customer value.
- Own competitive research and market intelligence to inform positioning and product strategy.
- Work with marketing to build and optimize campaigns that drive awareness, engagement, and adoption.
- Partner with client-facing teams to gather insights, feedback, and proof points to inform product messaging and customer stories.
- Analyse and report on product marketing performance and customer adoption metrics.
- Create engaging product content to drive adoption and retention.
About You
- 3+ years’ experience in product marketing, preferably in SaaS, technology, or a related industry.
- Strong understanding of go-to-market strategies and product positioning principles.
- Excellent written and verbal communication skills, with a knack for making the complex simple.
- Highly collaborative – able to work cross-functionally across marketing, product, sales, and customer success.
- Analytical mindset, with the ability to gather and interpret customer, market, and product data.
- Comfortable working in a fast-paced, agile environment where priorities can shift.
- A genuine passion for understanding customers and helping products succeed.
Bonus Points
- Experience with SaaS products or B2B software.
- Experience building sales enablement content or running training sessions.
What’s in it for you?
💵 Competitive Salary
💰 Regular bonuses
💹 Employee share scheme
🥳 Awesome off-sites and parties
🧘 Well-being allowance
👪 Paid Parental Leave
🥡 Office lunches and loads of snacks
🧢 And of course…the SWAG!
* Smokeball is an equal-opportunity employer and is committed to providing an open, welcoming environment for everyone.
Don’t meet all the criteria? No worries! If our values resonate with your personal values and you think you have what it takes, we’d love to hear from you!
Please note: This role is only open to Australian residents. Unfortunately, we are not able to offer sponsorship at this time.
