At a glance
Explore this case study if:
- You need a faster, cost-effective recruitment tool
- You want to boost candidate visibility and streamline your hiring process
- You’re looking to boost employee engagement and encourage internal mobility
The overview
New Aim is Australia’s leading private ecommerce company, helping businesses grow with smart technology. Their in-house systems make procurement, supply chain management, and pricing more efficient, making it easier for businesses to start and scale online.
What sets New Aim apart is their unique business-to-many (B2M) model. They work with some of Australia’s most well-known brands and marketplaces, including Bunnings, Myer, Woolworths, Catch and MyDeal.
Through their B2B2C marketplace, Dropshipzone, and AI-powered analytics platform, AirOxy, New Aim is creating an ecosystem that helps small and medium businesses succeed in ecommerce. By providing the right tools, insights and data, they make the online selling process simpler and more accessible for retailers across Australia.
To support their rapid growth, New Aim relies on Employment Hero’s SmartMatch for recruitment, along with comprehensive HR tools for employee engagement and benefits. Crystal Gao, HR Generalist at New Aim, shares how Employment Hero has been instrumental in meeting their recruitment and engagement goals across hiring, onboarding and policy management.
A need for efficient recruitment and employee benefits
New Aim’s HR team is small, yet with growing recruitment demands, they faced the challenge of efficiently sourcing qualified candidates for key roles. With multiple positions open, New Aim needed a solution to help reduce time spent on manual resume screening while ensuring they reached the right candidates quickly and effectively.
The solution: Employment Hero’s SmartMatch
In early 2024, Crystal began using Employment Hero’s SmartMatch feature to streamline hiring. The tool quickly proved to be a game-changer.
“What really impressed me is that it’s all free,” said Crystal. “The resumes and data are similar to SEEK, but with SmartMatch, the resumes come at no charge, while SEEK charges per resume.”
With SmartMatch, Crystal can search and connect with candidates whose profiles match specific keywords – like “B2B sales” and “retail industry” – which are essential for account management roles they needed to fill. This targeted search has been particularly effective for New Aim, with SmartMatch consistently surfacing qualified candidates from relevant professional backgrounds.
“The resumes are really relevant. The keywords I put in are very effective in surfacing quality candidates,” said Crystal.
SmartMatch has also made the hiring process faster, cutting down the time required to find and hire the right fit. “We often hire for multiple roles in the same position over two months, but with SmartMatch, I was able to find a candidate in just a few days,” Crystal said. “Within one to two weeks, we had interviewed and offered the role to a candidate.”
Streamlined hiring and benefits to candidates
For Crystal, one of the standout features of SmartMatch is how it increases candidates’ visibility, a benefit that job seekers themselves appreciate. “Sometimes, I call candidates and they’re pleasantly surprised that their profile is getting visibility,” Crystal said. This added visibility, combined with SmartMatch’s talent pool, helps New Aim maintain a steady pipeline of candidates, so hiring managers can fill roles without prolonged delays.
Beyond SmartMatch, New Aim also uses Employment Hero’s employee app to connect staff with new internal vacancies, “our internal intranet is connected with the employee app which allows our employees to view internal vacancies,” said Crystal. This feature allows current employees to view and apply for open roles, promoting internal mobility and strengthening employee engagement.
Employment Hero’s impact on New Aim’s recruitment strategy
Employment Hero’s SmartMatch has become an invaluable tool for New Aim’s recruitment strategy. By enabling their small HR team to efficiently source, assess and onboard candidates, SmartMatch has cut down hiring time and provided a cost-effective alternative to traditional job platforms.
As New Aim continues to scale, tools like Employment Hero play a pivotal role in supporting their mission to empower entrepreneurs and drive the business forward. If you’d like to learn more about how Employment Hero can support your team and transform your HR processes, speak to one of our business specialists today.
