General Manager – Perth Lynx (Perth)
About us:
Sports Entertainment Network (SEN) is one of the largest sports media content and entertainment businesses, with the unique capability to deliver brand stories to national and international audiences, across Australia and New Zealand. This is achieved via multiple platforms including radio, print, television, digital, in-stadium, activations and events. SEN is a dynamic sport led business on an exciting growth journey and we’re looking for match fit talent to join our passionate team.
About the role and you
We are seeking a General Manager to lead the Perth Lynx, our elite women’s basketball team competing in the WNBL. This is a unique opportunity to drive all aspects of a professional sports team—from high-performance to commercial growth, community engagement, operations, and fan experience.
As General Manager, you will be responsible for delivering the strategic and operational success of the club, ensuring alignment with SEN Teams’ values and business objectives. You will be a people-first leader with a strong commercial mindset, passionate about empowering women in sport and growing the reach of basketball in Western Australia.
This is a rare and exciting opportunity to lead a national sporting brand with an ambitious future.
Key Responsibilities
- Lead the Perth Lynx across high performance, operations, marketing, partnerships, community, ticketing, and merchandise.
- Build a strong, high-performing culture with athletes, coaches, and staff.
- Drive commercial success through partnerships, ticketing, membership, and merchandise revenue growth.
- Oversee game day operations and deliver exceptional fan experiences.
- Act as the public-facing leader of the club, building meaningful relationships across media, community, sponsors, and stakeholders.
- Ensure strong alignment with SEN Teams’ broader strategy, collaborating with shared services and internal departments.
- Maintain financial oversight and budget management.
- Champion the visibility, growth, and impact of women’s basketball in Western Australia.
What You’ll Bring:
- Proven experience in sports management, club operations, or commercial leadership roles.
- Strong leadership and stakeholder engagement capabilities.
- Commercial acumen with experience in revenue generation (e.g., partnerships, ticketing, merchandise).
- Experience working in or around elite sport, with an understanding of high-performance environments.
- Exceptional organisational and communication skills.
- A passion for women’s sport and empowering athletes to thrive on and off the court.
- Availability to work evenings, weekends, and public holidays during game days and events.
Why Join SEN & the Perth Lynx?
- Lead one of the WNBL’s most exciting and competitive teams.
- Join a growing sports network with a national footprint.
- Be part of a high-performing, purpose-led culture that puts people and fans first.
- Drive real impact in the growth of women’s basketball in WA.
- Access career development opportunities within a fast-growing, innovative sports and media organisation.
Apply now and bring your leadership, commercial mindset, and passion for sport to the Perth Lynx.
Sports Entertainment Network is committed to providing equal employment opportunities to all individuals and encourages applications from a diverse range of candidates, including people with culturally and linguistically diverse backgrounds.
