Digital Marketing Manager

JOB DESCRIPTIONS:

• Responsible to strategize, plan and execute digital marketing strategy plan and communications to achieve company goals and targets

• Responsible to develop content and artwork for social media and online platforms

• Photography and videography skills will be advantageous

• Conceptualised copywriting for campaigns for social media platforms (Mainly on Facebook, Instagram, TikTok Live, 小红书 etc)

• Conceptualise and set up lead generation platform through different marketing channels

• Conduct market research on competitors marketing campaign, brand positioning and awareness

• Exceptional planning, organizational, and time management skills, with the ability to multi-task in a fast-paced environment.

• Evaluate the effectiveness of marketing channels and activities

• Staying updated on social media trends in relation to Gold and Jewellery, while responding quickly by applying the trends (where possible) in content creation.

• Maintaining company’s websites and managing online enquiries

• Proficiency in CapCut, premier pro and photoshop or other video and photo editing tools.

• Work closely with the marketing team by providing relevant social content to enhance marketing campaigns.

• Excellent understanding of the social media landscape, metrics, user behavior, and influencers.

• Developing good interdepartmental relationships to achieve efficiency and positive outcomes.

• Any other marketing duties as assigned

Job Requirements:

• Diploma/Degree in Digital Marketing or the equivalent with at least 1-2 years of relevant experience in a similar capacity would be preferred

• Excellent command of English and Mandarin, with strong writing and verbal communication skills for posting content in both languages.

• Ability to speak/write in Malay will be a big advantage.

• ⁠Knowledge in WooCommerce & Shopify will be a big plus.

• Proficiency in Adobe creative software (e.g. Photoshop etc.) is required

• Possess strong understanding and knowledge of Facebook Ads optimization and a/b testing, Instagram and other social media platforms advertising strategy

• Good understanding of social media trends, digital marketing concepts and strategies

• Good verbal and written communication skills