Under the direction of the Executive Director – Audience, the Head of Marketing leads the development, implementation, and delivery of the strategic marketing plan for Adelaide Fringe. The role is responsible for ensuring all marketing activity aligns with organisational goals, audience growth priorities, and brand strategy.
Working closely with the Marketing Manager, the Head of Marketing provides strategic oversight and leadership across all major campaigns, including digital, print, publicity, and social platforms. The role ensures consistency of message, brand alignment, and timely execution across a dynamic festival environment, while guiding agency collaboration and high-level campaign direction.
This position plays a key role in maintaining Adelaide Fringe’s profile as one of Australia’s leading cultural festivals, managing cross-departmental collaboration and driving high-quality marketing outcomes year-round.
ESSENTIAL
- Proven senior-level experience in marketing, preferably within the arts, major events, festivals, or cultural sectors.
- Demonstrated leadership experience, including managing teams, external agencies, and cross-departmental collaboration.
- Strong strategic marketing capability, with experience developing and overseeing multi-channel campaigns (including digital, social, and traditional media).
- Deep understanding of brand management and audience development, with the ability to uphold brand integrity across all platforms and stakeholders.
- Excellent written and verbal communication skills, including experience developing campaign messaging, public-facing content, and internal briefs.
- Proven project management skills with the ability to manage multiple stakeholders, competing priorities and tight deadlines.
- High-level literacy, editing and proofing skills with attention to detail.
- Experience in managing marketing budgets, media spend, and campaign ROI tracking.
- Ability to interpret and apply data and insights to guide campaign decisions and audience strategy.
- Highly organised, process-driven, and results-focused with a proactive and solutions-oriented approach.
DESIRABLE
- Experience managing publicity and media relationships, either in-house or through an external agency.
- Familiarity with CRM platforms (Salesforce preferred), EDM platforms and data-driven marketing approaches.
- Experience with InDesign, Photoshop or other design tools (for reviewing or briefing purposes).
- Tertiary qualifications in marketing, communications, public relations or a related discipline.
- Previous experience working with tourism bodies, travel partners, or campaigns targeting interstate/international audiences.
Please ensure you upload a resume and a cover letter outlining your experience and in response to the selection criteria.
View the full position description via our website https://adelaidefringe.com.au/join-our-team
We strongly encourage applications from First Nations Peoples and welcome applications from those from marginalised groups.
