Head of Product & Vertical Marketing

About BigGeo

BigGeo is the Spatial Cloud.

We help companies manage and access the world’s spatial data.

Any size, any slice, any insight.

Delivered in seconds.

We’re building something that hasn’t existed before: a new layer of the internet where the “where” and “when” behind every decision is instantly clear, programmable, and actionable. Our platform removes the complexity that has kept spatial data locked in silos for decades, and replaces it with speed, precision, and control.

We’re a Calgary-based company, early and moving fast, with real customers, real infrastructure, and a clear point of view on where the world is going.

Why BigGeo Exists and Why People Build Here

Most companies are spatially blind. They know what their data says, but not where or when things actually happen. That gap costs real money, creates real risk, and limits what AI can actually do in the physical world.

BigGeo exists to close that gap.

We’re not building another tool. We’re building the rails that connect the planet’s moving data to the systems that run the world. That’s a big problem, and it takes people who care about doing things right, not just fast.

People build here because:

• The problem is real and the category is open. We’re not competing for the middle of an existing market. We’re defining a new one. Your work shapes what the category becomes.
• Your fingerprints are on the architecture. We’re at the stage where the decisions you make today become the foundation tomorrow. What you ship matters.
• We run on clarity, not politics. We move with purpose. No bureaucratic drag, just a team that agrees on the mission and gets to work.
• You’ll grow fast because the problems are hard. Spatial data at scale is a genuinely difficult domain. If you want to be stretched, you’ll be stretched.
• We’re building for longevity. We’re not chasing hype cycles. We’re building infrastructure, the kind that compounds in value over time and earns the trust of the companies that depend on it.

The Role

BigGeo is hiring a Senior Product Marketer to own the product and vertical marketing motion for the Spatial Cloud. This is a foundational role on a small, high-output marketing team, and it is the connective tissue between product, creative, and demand generation.

Our marketing team moves fast. Ahmad drives outbound demand and sequences with precision. Joel produces creative at a high level. What we are missing is the strategic structure that turns that speed into a coordinated, measurable GTM motion. This person provides it.

You will own BigGeo’s product narrative: the messaging, the positioning, the vertical playbooks, and the campaign briefs that give the rest of the team a clear target to execute against. You will work directly with Joel to direct creative output, and hand off structured campaign briefs to Ahmad for execution in HubSpot. You will also be the primary marketing relationship with the product and engineering team, ensuring that what gets built is communicated clearly and used effectively in market.

This is not a role for someone who produces decks and waits. It is for someone who writes the brief, owns the outcome, and makes the invisible visible. If you have deep product marketing instincts, strong organizational discipline, and the ability to work creatively without being the creative, this role is built for you.

Key Responsibilities

Product Marketing and Narrative

• Own BigGeo’s product messaging and positioning: the core narrative, ICP definition, value proposition by segment, and competitive differentiation.
• Build and maintain a messaging framework that the entire company — sales, marketing, and leadership — can speak from with consistency.
• Translate complex Spatial Cloud capabilities into clear, compelling language for both technical and executive audiences.
• Develop and evolve product launch playbooks: coordinate timing, align messaging across channels, and brief the team so every launch lands with clarity.
• Work closely with the product and engineering team to understand the roadmap, surface key capabilities for market, and build the narrative around what is being built.

Vertical and Industry Marketing

• Own the vertical marketing motion for BigGeo’s priority industries: logistics, infrastructure, mobility, climate, and AI-native companies.
• Build vertical playbooks that include ICP profiles, pain-point maps, proof-point libraries, and tailored messaging for each segment.
• Develop industry-specific content and assets that position the Spatial Cloud as the clear solution to real operational problems in each vertical.
• Partner with revenue and leadership to identify which verticals have the strongest pull, and prioritize the marketing motion accordingly.

Campaign Strategy and Creative Direction

• Write structured campaign briefs that define the audience, objective, message, format, and success metric — giving Ahmad a clear execution target and Joel a clear creative target.
• Direct Joel’s creative output to ensure it lands in-strategy and on-brand: provide clear briefs, review work against intent, and keep creative effort tied to campaign goals.
• Partner with Ahmad on the demand generation motion to ensure outbound sequences and campaigns are rooted in strong product and vertical positioning.
• Plan the content calendar across channels to ensure marketing activity is coordinated, cumulative, and visible.

PR and Communications

• Lead BigGeo’s earned media and PR motion — currently a cold start and executed in-house, with a path to engage a PR firm as funding grows.
• Develop and manage press releases, executive bylines, and media relationships for key moments: product launches, funding milestones, and category-defining announcements.
• Build and maintain the BigGeo media and analyst contact list, and develop a consistent voice for external communications.

Market and Competitive Intelligence

• Own the market intelligence function: monitor competitive moves, track category trends, and synthesize insights into clear, actionable briefings for the team.
• Work with Joel and Ahmad to ensure competitive intelligence is reflected in messaging and campaign targeting.
• Build and maintain a competitive landscape map and battle card library that the sales and marketing teams can use in the field.

Cross-Functional and Platform Coordination

• Act as the primary marketing liaison to the product and engineering team, ensuring that marketing requirements and feedback are structured, timely, and heard.
• Coordinate with the product team on conversion rate optimization and website performance, with a long-term goal of embedding marketing into the product user journey.
• Ensure the marketing team is fully briefed and aligned on what is being built by Jordan’s team — including the BigGeo proprietary prospecting platform — and that its capabilities are reflected in GTM strategy.

What You Bring

Required:

• 5 to 10 years of experience in product marketing, content marketing, or a closely related function, with a demonstrated track record of owning and shipping messaging in a B2B technology environment.
• Deep product marketing instincts: strong positioning and messaging craft, ICP development, and launch playbook experience.
• Experience working in an early-stage or high-growth company where you built motions from scratch rather than inherited a mature playbook.
• Excellent written and verbal communication skills. You write clearly, edit yourself ruthlessly, and translate technical concepts into plain-language market value.
• Strong organizational discipline. You plan, you brief, you track, and you make your work visible to the team, without needing a system built around you.
• Demonstrated ability to direct creative work without being the primary creative: brief a designer, review against a strategy, and get the output where it needs to be.
• Ability to manage multiple workstreams simultaneously across product, content, PR, and campaign, in a small team where there is no coordinator catching dropped balls.
• Comfort operating in ambiguity and building structure where none exists yet.

Nice to Have:

• Experience in a data platform, developer infrastructure, geospatial, AI, or similar technically complex category.
• Familiarity with vertical marketing in logistics, infrastructure, mobility, climate, or public sector.
• Background or strong working knowledge in PR, earned media, or analyst relations.
• Experience working with CRO, web performance, or product-led growth motions.
• Prior experience as an early marketing hire who built and owned the full marketing function at a startup.
• Exposure to HubSpot for campaign coordination and reporting.

Success Measures

First 30 days:

Deep familiarity with the Spatial Cloud: the product, architecture, demo, and category narrative. Clear picture of the current marketing motion: what Ahmad and Joel are doing, what is working, and what is missing. Initial vertical and messaging audit complete.

First 60 days:

Core messaging framework drafted and reviewed with Jenna and Brent. At least one vertical playbook in progress, with ICP, pain-point map, and initial asset set. Joel’s creative output is being directed against a brief, not produced ad hoc. PR motion started: press contacts identified, release process in place, first announcement drafted. Competitive intelligence cadence running with structured outputs to the team.

First 90 days:

Product messaging framework is adopted and in use across sales, marketing, and leadership. Two or more verticals with active, briefed, in-market campaigns. Joel’s creative work is planned on the content calendar and tied to campaign goals. Ahmad has consistent campaign briefs to execute against, with measurable outbound output. PR or earned media presence established in at least one target vertical or category publication.