Global scale, zero friction: How Limmi Global reclaimed 10+ hours monthly to focus on strategy

About the business

Limmi Global is a worldwide leader in citizenship-by-descent and document management, helping clients navigate the complex world of European ancestry and immigration. Headquartered in Toronto, Limmi Global works from seven different countries, including Serbia, Spain and El Salvador. After growing 2,000% last year, the company is on track to repeat that performance this year as it expands its network of 60+ lawyers and 25+ genealogists. For CEO Dayn Gehry-Riis, Limmi Global isn’t just a service: it’s a high-speed startup designed to open doors across 27 EU nations.

The challenge

Growth at 2,000% is exhilarating, but it’s also a process-killer. Before Employment Hero, Limmi Global’s HR operations were a chaotic relic, made up of outdated work practices. As the team surged from 8 to 27 members, the manual burden of tracking a global workforce became a massive bottleneck — and ensuring GDPR compliance across employee data and processes became a critical requirement.

• Excel extinction: The team was managing global talent through a “bunch of Excel sheets” that were impossible to scale.
• Administrative decay: Routine tasks like time off requests and local holiday tracking were buried in endless email chains.
• The Control gap: With team members in different time zones and jurisdictions, leadership was losing real-time visibility into the business.

“We were managing through Excel sheets… and at some point, we said, ‘Okay, this is taking too long.’ When you’re growing very quickly, you can’t afford to lose track. You need to keep an eye on everything that’s happening.”

The solution

Limmi Global didn’t just need software; they needed a foundation. They chose Employment Hero as their centralized Employment Operating System to unify their global team under a single “source of truth”.

Key features driving Limmi Global’s operational reset:

• Automated onboarding: Moving from manual email back-and-forth to a “super quick” digital experience where new hires are connected to their departments instantly.
• One-click time off management: Replacing the “I need time off” email cycles with a “quick click-click” approval system.
• The global portal: A centralized dashboard where the CEO can see exactly who is working, where they are located and what local holidays are in effect—from Serbia to El Salvador.

“We need to have control and know what’s happening all the time in real time,” Riis explains.

• Scalable recruitment: A streamlined ATS that allows the HR manager to manage CVs and interviews as they prepare to double the team again by year-end.

“Easy is good…streamlined and everything in one place. I go to my portal, everybody is there and I know what’s happening… Clarity is everything.”

The ROI

In a startup environment, time is the only currency that matters. By automating the mundane, Limmi Global has effectively bought back the time needed to build its own proprietary portal and secure new investment rounds.

• 10+ hours reclaimed: The Operations team has cut out 10+ hours of manual administrative “maintenance” every month.

“You have to evaluate how much you’re going to save; time is money. This tool allows us to get that time back and focus on high-yield activities.”

• Zero-friction onboarding: Limmi Global can now integrate new hires into the company culture instantly, regardless of where they are in the world.
• Cultural momentum: Employees feel “cared for” because the friction of requesting time off or accessing documents has been eliminated.
• Expert Implementation: Dayn credits the “fantastic” onboarding and setup process as the foundation for their continued success.

Why it matters

If you’re a startup founder and you’re still using spreadsheets to manage people, you’re already behind. For Limmi Global, the shift to a digital-first HR infrastructure was about more than just efficiency — it was about survival and scale. By killing the distractions of manual admin, Limmi Global is free to focus on its mission: giving people around the world an alternative solution for their future.

“It’s about how you manage the company. To keep people motivated and happy, you need to make their lives easier. When you start good, you continue good. It’s too late to hesitate. If you hesitate, you’re finished.” 

Ready to stop managing through Excel and hope?

Don’t let manual administration be the bottleneck that kills your growth. Join the world’s most ambitious businesses and use the Employment Operating System to automate the inefficient, so you can focus on the mission.