Marketing and Operations Lead

Marketing and Operations Lead

Swish! Swimming – Singapore

Full-Time  |  Up to $5,000 / month – dependent on experience

About Us

Swish Swimming is a multi-award-winning swim school based in the culturally vibrant Dempsey Hill suburb of Singapore. Since 2015, we have grown into one of Singapore’s most respected aquatic education brands committed to delivering high quality swim lessons in Singapore’s only dedicated indoor and outdoor swim school. We run a lean, integrated team — everyone contributes across sales, service, admin, and marketing under one General Manager — and we’re looking for someone to own our growth engine within that structure.

The Role

You’ll lead marketing and growth initiatives for Swish Swimming, reporting directly to the General Manager. While you’ll work as part of one integrated team, you will be responsible for growth outcomes and targets of the business. You’ll be accountable for converting marketing activity into enrolments as well as the tracking associated with this.

You’ll plan and execute campaigns across digital and traditional marketing channels, build and optimise lead funnels, manage partnerships, influencer relationships as well as building on existing marketing infrastructure. Lead role also encompasses daily Swim School Operations on top of the marketing specific tasks

Key Responsibilities

• Manage and grow marketing and lead generation (enquiries, trial bookings, enrolments)
• Develop and execute marketing strategy and campaign calendar, aligned with targets agreed with the GM
• Build, manage, and continuously optimise lead funnels (paid ads, landing pages, email/WhatsApp nurture sequences, referral programs) to drive trial bookings and enrolments
• Execute digital marketing: paid social (Meta/TikTok/Google), SEO and AEO (Answer Engine Optimisation — ensuring we’re found via AI tools like ChatGPT/Google AI Overviews, not just traditional search), content, email/CRM, and website/landing page performance
• Execute traditional/offline marketing: community and school/condo partnerships, print/collateral, on-ground activations, sponsorships, events
• Identify and manage external marketing partnership opportunities, including influencer collaborations — from outreach and negotiation through to tracking results
• Brief and manage external vendors (designers, media buyers, photographers/videographers, printers) — holding them accountable for quality and results
• Inspire and guide younger or junior team members to produce creative content and ideas, even where you’re not doing the creative work yourself
• Track and report on growth KPIs (cost per lead, cost per enrolment, funnel conversion rates, channel ROI) to the GM regularly
• Ensure leads are followed up promptly and messaging stays consistent from ad through to enrolment conversation, working directly with colleagues handling enquiries day-to-day
• Manage marketing budget and vendor spend within agreed targets
• Maintain brand consistency across website, social, in-centre collateral, and customer communications
• Lead and manage the day to day operations of the Swim School. Including but not limited to administration, sales, rostering and customer service
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What We’re Looking For

• 3–6 years of marketing experience with genuine exposure to both digital and traditional marketing
• Proven experience building and optimising lead generation funnels — ability to provide evidence of previous work creating funnels you’ve built and how it  improved conversion
• Experience managing marketing partnerships or influencer relationships — comfortable with outreach, negotiation, and measuring ROI beyond just reach/followers
• Comfortable owning numbers and being accountable for hitting growth targets, not just running activity
• Experience managing external agencies/freelancers/vendors — comfortable briefing, negotiating, and holding them to account
• Working knowledge of paid digital ads (Meta, Google), plus familiarity with SEO, AEO (optimising for AI-driven search and answer engines), email/CRM tools, and landing page platforms
• Comfortable using AI tools (e.g. ChatGPT, Claude, image/video generation, ad optimisation tools) in day-to-day work, with enough experience and judgement to critically assess and challenge AI-generated output rather than accept it at face value
• Familiarity with CRM systems and chatbot/AI-driven customer engagement tools
• Comfortable with analytics (Google Analytics, Meta Ads Manager, or similar) and using data to guide decisions
• Experience in managing and owning databases, communication systems as well as customer service
• Previous experience in a leadership role is a positive
• Experience in education, enrichment, fitness, or childcare-related businesses is a positive
• Strong written and visual communication skills

What we offer:

Ongoing Training and Support