Naumi Hotels is an award winning, family owned boutique hotel group known for imaginative, design led properties that deliver personalised, memorable experiences. With a growing portfolio across Singapore, New Zealand, Australia and Dubai, we create hotels with personality, places where creativity, genuine hospitality and a strong sense of place come together.
We are now seeking an exceptional Group Director Commercial to lead and integrate our commercial functions (Sales, Marketing, Revenue Management and Group Reservations) into a cohesive, high performing strategy that maximises revenue, strengthens our brand and grows
market share across the portfolio.
About the Role
Reporting directly to the Group Chief Operations Officer, you will be the senior commercial voice of Naumi Hotels. This is a pivotal executive role that will drive sustainable, profitable growth
through unified strategy, commercial governance and cross functional alignment across our multi market operations (AU, NZ, SG and Dubai).
You will lead a geographically dispersed commercial team and play a key role in shaping Naumi’s future as we continue to expand and evolve our distinctive boutique hospitality offering.
Key Responsibilities
- Own and drive the group wide integrated commercial strategy across Sales, Marketing and Revenue Management.
- Provide strategic leadership and oversight of revenue optimisation, pricing, distribution, demand generation and brand stewardship.
- Deliver full commercial accountability, including portfolio performance monitoring, budgeting, forecasting and market share growth.
- Ensure seamless integration of the Dubai based Group Reservations hub into the broader commercial strategy while collaborating closely with the Rooms Division.
- Lead, develop and inspire a high performing commercial leadership team across multiple time zones and cultures.
- Build strong relationships with internal stakeholders (General Managers, hotel teams, Finance, Operations and People & Performance) and external partners (OTAs, GDS, key
accounts, tourism bodies).
- Champion data driven decision making, innovation and adherence to the highest commercial governance and brand standards.
About You
You are a seasoned commercial leader with:
-
10–12 years’ senior commercial leadership experience in hospitality (hotel group or management company preferred).
- A proven track record of revenue growth, market share improvement and brand development across a multi-property, multi-market portfolio.
- Deep expertise across at least two of the core commercial disciplines (Sales, Marketing, Revenue Management, Reservations/Distribution).
- Strong financial acumen, P&L influence and experience managing geographically dispersed teams across time zones (ideally Asia-Pacific and Middle East exposure).
- Exceptional strategic thinking, communication, influence and stakeholder management skills.
- A genuine passion for boutique, design led hospitality and the ability to embody Naumi’s TEAM values (THRIVE, ENGAGE, ADVENTUROUS, MEANINGFUL).
Desirable: Degree or postgraduate qualification in Business, Marketing, Hospitality or a related
field; experience with centralised reservations operations; existing senior relationships with major OTAs/GDS/travel trade partners.
What We Offer
- A seat at the leadership table with real strategic influence.
- The opportunity to shape Naumi’s commercial future and leave a meaningful legacy.
- Competitive remuneration
- A supportive, values driven culture that values wellbeing, innovation and work life balance across time zones.
Location: Ideally based at our Corporate Offices in Singapore, with flexibility for the right candidate. Travel will be required.
If you are a commercially astute, collaborative and forward thinking leader ready to drive integrated growth for a dynamic boutique hotel group, we would love to hear from you.
