Strategic Communications Manager

Position Description

This job description outlines the key accountabilities of, and output required from, the post holder. It is not a definitive list, and the role may well change and evolve over time.

This position is Part-Time (3 days per week)

Department: Marketing

Location: Newcastle NSW – but role could also be undertaken remotely

Reports to: Head of Marketing

Direct Reports: Communications Specialist

Other Benefits: Hybrid Working

Annual Leave – 5 weeks per year – pro-rated for Part-Time staff

Access to Fringe Benefits

Context

Money can be complicated. And when it’s tangled up in shame, isolation, and systems that feel too big to change, it’s easy to feel disempowered. But in God’s Kingdom, money can tell a different story, not of lack, but of love. And that’s what CAP Australia is all about.

CAP Australia is a Christian not-for-profit organisation that partners with churches across Australia to inspire and equip God’s people to respond to financial struggle with the love of Jesus.

What we do:

1. Partner with churches – We support churches, not with more programs, but with a genuine partnership that lightens the load for church leaders and empowers congregations.

2. Equip God’s people – We provide training, support and practical money tools to church-based staff and volunteers, so churches can walk alongside people doing it tough in our communities.

3. Deepen conviction – We create discipleship resources to inspire and challenge Christians to live generously and offer hospitality freely and bring an end to the isolation of financial struggle.

The Marketing Team works collaboratively with teams across the organisation to create innovative products, campaigns and content strategically designed to deepen engagement with stakeholders, generate revenue and connect with new audiences.

Purpose

The Strategic Communications Manager leads CAP Australia’s organisation-wide communications strategy, ensuring the vision, mission, identity, and impact of the organisation are communicated clearly, consistently, and compellingly across all audiences. This role provides strategic oversight of how CAP represents itself - its brand, voice, messaging, and narrative - shaping the way stakeholders understand, engage with, and participate in CAP’s mission.

Central to the role is taking the rich content generated across the organisation, such as stories of lives changed, insights from partnership churches, devotionals and external reports, and working with others to design and deliver a cohesive content strategy that moves audiences from initial awareness to a deep understanding of who we are and what we do.

The ideal candidate is passionate about setting communication priorities, guiding messaging across departments, and stewarding CAP’s theological and brand integrity. It ensures communication is aligned, audience-centred, and purposeful, whether expressed through campaigns, products, church partnerships or mass channels.

Passion

You’re passionate about using communications to create real impact. You’re motivated by shaping messages that reflect CAP’s vision, build trust, and inspire action across diverse audiences. You care deeply about establishing, protecting and elevating the CAP brand, ensuring every communication strengthens our voice, grows our impact, and invites more people into the mission.

Role

The Strategic Communications Manager is responsible for developing and managing CAP’s messaging and tone of voice to ensure that the mission and vision is communicated effectively and consistently. You will also be leading a small team of Communications Specialists.

Accountabilities

Mission-Aligned Communications

• Lead an organisation-wide content and communication strategy that advances CAP’s mission, ministry priorities and engagement goals across audiences.

• Ensure all messaging reflects the organisation’s Christian identity, theological integrity, and brand voice.

• Work with senior leaders to clarify communication priorities within stakeholder journeys.

• Build communication capability across the organisation by coaching, supporting, and providing practical tools to teams, fostering a shared approach to storytelling and consistent, high-quality content.

• Collaborate across teams to track, analyse, and interpret communication performance, providing insights and recommendations that strengthen messaging, grow audiences, and enhance CAP’s organisational reach.

Brand, Messaging & Voice Stewardship

• Establish, champion and protect CAP’s brand, ensuring clarity, consistency, and theological alignment.

• Maintain messaging, style, and tone-of-voice guides.

• Ensure all communications represent CAP with compassion, hope, professionalism, and theological depth.

Content Strategy and Storytelling

• Identify and develop new content that supports organisational priorities and strengthen CAP’s impact.

• Ensure all content is accurate, pastorally sensitive, theologically aligned, and honours lived experience.

• Draw out meaningful stories, insights, and messages from teams, church leaders, Money Mentors, participants, and other stakeholders.

• Shape and refine content into high-quality, audience-ready formats that inspire action and deepen engagement.

Go-to-Market Activation

• Plan and coordinate the rollout of content across multiple channels, ensuring strong alignment with organisational goals and scaling opportunities.

• Tailor messages for priority audiences - including churches, donors, supporters, and mass audiences - to maximise relevance and resonance.

• Partner with teams to ensure consistent and updated messaging across all channels, product launches, and strategic initiatives.

Measurable Outputs

Brand, messaging & voice stewardship

• Brand, messaging, and tone-of-voice guides maintained and updated as needed

• Stakeholder or internal feedback shows brand and messaging are consistent, clear, and mission aligned

Content strategy and go-to-market activation

• Content distribution plans created for all major pieces of content or campaigns

• Number of new and repurposed content pieces developed that support organisational priorities

• % of content reviewed to ensure accuracy, theological alignment, and pastoral sensitivity

Reporting

• Cross-team alignment achieved around messaging activities

• Channel performance monitored and reported

Person Specification

Knowledge & Qualifications

• Degree qualified in Communications, Journalism or Public Relations or equivalent industry experience

Essential Experience

• Demonstrated professional experience in a strategic communications role

• Knowledge of communication strategies, audience segmentation, messaging development and content planning

• Strong writing, editing and storytelling expertise including the ability to take content written by subject matter experts and ready this for market

• Experience in working collaboratively with teams to meet targets and initiatives

• People Management experience

Desirable Experience

• Previous Public Relations experience

Christians Against Poverty

Company Overview