Digital Marketing Manager

About Us

Bjak is focused on providing access to affordable and sustainable financial services for people in ASEAN. Headquartered in Malaysia, Bjak is the largest insurance portal in Southeast Asia. Our main portal, Bjak.com, helps millions find the insurance policy with the best value and highest coverage for them. Our investments in technology such as Custom API, blockchain, trading systems and data science is to enable easy access to financial services that were previously inaccessible or difficult to understand.

Our core strengths are in navigating the most complex regulations and environments, creating some of the most innovative products in the world. For instance, we are the first platform globally to simplify and offer investment-linked life and health insurance online, coupled with an instant talk-to-agent service.

If you enjoy building cutting edge platforms and ecosystems to give equal access to financial services for the masses – Speak to us.

Digital Marketing Manager

Responsibilities

• Daily planning, executing, monitoring, and optimizing multiple paid social campaigns (e.g Facebook, Instagram, TikTok).
• Daily planning, executing, monitoring, and optimizing SEM and display campaigns on Google Adwords.
• Manage Programmatic Display Marketing with our service providers such as Sociomantic, Criteo and etc.
• Implement a rigorous test-and-learn methodology to optimize campaign performance.
• Monitor results daily and focus on Acquisition quality and CPA / ROAS improvements.
• Analyse and provide reports and insights to improve performance continuously.
• Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Develop and monitor campaign budgets.
• Plan and manage our social media platforms.
• Prepare accurate reports on our marketing campaign’s overall performance.
• Responsible to actively contribute recommendations, ideas and suggestions to improve team’s technical, analytical, reporting, soft skills performance and corrective action plans designed to address Digital Campaign problems and opportunities.
• Coordinate with advertising and media experts to improve marketing results.
• Identify and monitor industry trends in order to stay relevant with Digital Marketing approach to develop and implement analytic and insights strategies in relations to Digital Marketing.
• Evaluate important metrics that affect our website traffic, service quotas, and target audience.
• Oversee and manage all contests, giveaways, and other digital projects.
• Lead, coach, monitor and manage team to achieve performance results, quality control and timely delivery of projects.
• Work with your team to brainstorm new and innovative growth strategies.

Requirements

• 2 to 3 years of working experience in Social media Ads, Paid search/ PPC execution – Campaign set-up, Optimization & Reporting
• High level of expertise with the Facebook Ads Manager, Adwords platform, and Google Analytics.
• Ability to work in a fast-paced start-up environment, meet deadlines and provide high quality work.
• Good written and oral communications. Able to communicate with the different levels of an organization.
• Strong time and project management skills, able to manage multiple campaigns at a time and still able to pay attention to details.
• Highly collaborative, self-motivated, team player, who loves working in a fast-paced environment

Why Join Us

• You will be working in a fast-growing startup that promotes flexible and open culture.
• You will learn the latest technologies which will add value to yourself and give you an edge in today’s job market.
• Fast moving, challenging and unique business problems
• Attractive remuneration and performance incentives
• Strong learning and development plans for your career growth
• Great career development opportunities in a growing company
• Easy to locate area with direct access to public transport
• International work environment and flat organization
• Competitive salary
• Flexible working hours & arrangement, Casual work attire