Are you a growth-oriented team player who wants to create a meaningful impact?
If so, join our team!
Airda Group is a fast-growing startup with customers in Malaysia and Singapore and ambitions to expand globally. Our mission is to discover and empower the true nature of businesses that progress humanity forward.
We build life-changing eCommerce brands in skincare, lifestyle, nutrition, and beyond, offering great value to our customers.
OBJECTIVE:
To enhance brand growth and customer loyalty by implementing comprehensive CRM marketing strategies, optimizing customer engagement journeys, and producing high-quality, SEO-optimized content. This role aims to strengthen our market position and drive sustainable growth through innovative marketing solutions.
RESPONSIBILITIES:
a. CRM Marketing & Messaging Strategy
- Build and execute customer engagement journeys and marketing campaigns across Email, WhatsApp, SMS, and other digital channels.
- Work with CRM tools to schedule and deploy marketing messages to segmented audiences.
- Develop automation strategies to enhance customer retention and loyalty campaigns.
- Analyze campaign performance and use insights to refine strategies, improving conversion rates and maximizing customer lifetime value.
b. Customer Experience Journey & Cross-Functional Collaboration
- Design and implement customer journey workflows for new campaigns or client engagements.
- Collaborate with internal teams to optimize customer interaction touchpoints.
- Work closely with product, sales, and design teams to ensure marketing strategies are cohesive and aligned with business objectives and product launches.
- Integrate consumer feedback into marketing strategies to enhance the customer experience and optimize engagement across all platforms.
c. SEO Strategy & Content Creation
- Produce engaging, informative, and SEO-optimized content such as videos, photos, and blog posts that align with the brand’s voice and appeal to the target audience.
- Oversee the content calendar to ensure a consistent and impactful content strategy that supports overarching marketing goals.
- Develop and implement SEO strategies to increase website traffic and improve search engine rankings.
d. Business Development & Growth
- Support and execute marketing strategies to achieve company goals.
- Research and understand customer preferences and market trends.
- Collect and use feedback and insights to improve business decisions and grow business sales.
- Perform other related duties as assigned by the superior.
Skills and Qualifications:
- Fluent in English and Malay (both written and spoken). Mandarin is a plus.
- Proficient in Canva and other design tools.
- Proficient in Capcut or other video editing tools.
- Experience in Content Writing, Copywriting, Journalism is a plus.
- Experience in customer experience on eCommerce is a plus.
- Must have a reliable laptop and stable internet connection suitable for remote-first working environment.
Preferred Soft Skills:
- Strong self-learning ability and proactive approach to independent work.
- Exceptional attention to detail and organizational skills.
- Excellent interpersonal skills, with proven ability to effectively collaborate with cross-functional teams.
- Reliable and versatile, capable of adapting quickly in a dynamic work environment.
- Proficiency with market research tools and analytical frameworks.
WHY JOIN AIRDA?
Airda Core Values
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Audience-centric: We focus on understanding and meeting the needs of the people we serve, ensuring they’re at the heart of everything we do.
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Be trustworthy: We believe in being honest, reliable, and true to our word, so to be someone others can always count on.
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Keep growing: Stay foolish, stay hungry. Yesterday’s best is today’s starting point.
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Think global, think long-term: We think about the big picture and how our choices today can affect tomorrow and the day after tomorrow.
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Team win, we win: When we work together and support each other, we all succeed and share in the victory.
Airda Benefits
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Productivity Claim: We subsidize purchases for digital gadgets, ergonomic work tools, and connectivity subscriptions.
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Health & Wellness Claim: We fund your lifestyle, personal care, and healthcare services.
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Continuous Learning Claim: We back your passion for learning with support for courses and books.
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Social Working Hub: Our KL HQ is a collaboration, brainstorming, and team bonding space.
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Remote-First Culture: Work where you’re most productive; we embrace flexibility, trust, and productivity.
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Annual Bonus: We reward outstanding performance, contributions, and commitment to our shared goals.
Airda Culture
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Innovative Impact: At Airda, we’re not just creating eCommerce brands; we’re shaping future trends in skincare, lifestyle, nutrition, and beyond.
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Dynamic Work Culture: Enjoy a culture that thrives on creativity, collaboration, and forward-thinking.
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Continuous Growth: With our commitment to constant learning, every day at Airda is an opportunity to enhance your skills and grow your career.
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Work-Life Harmony: Flexible working hours, remote work opportunities, and our understanding of personal rhythms ensure you have freedom and balance.
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Recognition & Rewards: Your hard work never goes unnoticed. Celebrate milestones, achievements, and successes in an environment that values and recognizes your contributions.
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Open Communication: Our open-door policy and regular feedback loops ensure transparency, fostering trust and mutual respect among all team members.
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Global Impact: Be part of a team making a mark in local and worldwide markets.
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Work Smart, Play Always: We prioritize efficient and productive work while ensuring every task is approached enthusiastically and enjoyable.
Think you’re a great fit for this role?
APPLY NOW!
