About the Role

As our Demand Generation Specialist, you’ll be responsible for building and executing marketing campaigns that drive demo bookings for our sales team. You’ll own the execution of email nurture, content and social that moves prospects through the funnel. You’ll work closely with our sales and marketing team to align messaging, improve conversion and bring the right leads to the table at the right time.

Key Responsibilities

Assist in executing multi-channel marketing campaigns to generate demo bookings
Write compelling marketing copy for email nurture sequences, landing pages, and blog posts
Collaborate with sales to ensure alignment on lead quality and feedback loops
Build and manage lead nurturing workflows using our CRM and marketing automation tools
Manage paid ad campaigns (Google Ads, Meta, LinkedIn, etc.) and continuously optimise for CPL and conversion rates
Support planning and promotion of webinars, conferences and other events to drive registrations and lead generation
A/B test creatives, headlines, CTAs, and landing pages to continuously improve performance
Stay current with digital marketing best practices and ad platform changes

About You

2+ years experience in a demand generation, growth, or performance marketing role, ideally in B2B SaaS
Strong copywriting skills for short-form and long-form content
Proven success running campaigns
Comfortable with tools like Hubspot, Wordpress, Google Ads and Meta Ads
Basic design skills (e.g. Figma, Adobe suite) to create quick supporting collateral for written content
Data-driven and comfortable using analytics to make decisions
Curious, test-and-learn mindset with strong attention to detail
A proactive communicator, comfortable working in a team

Great to have (but not a dealbreaker)

Experience in healthcare, medtech, or regulated industries
Familiarity with funnel metrics and performance marketing (e.g. SQL, MQL, CAC, ROAS)
SEO or organic content experience

About us

Cubiko is a fast-growing health tech company on a mission to help general practices deliver better patient care. Our platform consolidates data from multiple systems into one simple dashboard, giving practices real-time insights to improve performance and outcomes.

Used by practices across Australia, Cubiko simplifies reporting, boosts efficiency, and supports better decision-making. As we grow, we’re looking for people who want to make a real impact in healthcare. To learn more, check out www.cubiko.com.au.

What We Offer

Flexible working arrangements
Competitive Salary
Free snacks, beer, wine & coffee – we like to enjoy each other's company!
Personal learning & development
Monthly social events and annual retreats
End-of-trip facilities in our City office (showers, racks, etc.)
A day off on your birthday

What We Value

We live these values every day.

Question the conventional: At Cubiko we don't place status on tradition or hierarchy when it comes to ideas. We all believe we have a responsibility to share our ideas, even if they differ from the norm. We’re always seeking ways to innovate and improve.
One Team: All for one, and one for all! We are a team that cares for and respects one another. We work in unison to deliver outstanding products, and we have fun doing it. We produce more than the sum of our parts.
Trust through Transparency: Building trust through transparency! We do this by being open, communicating regularly and having honest conversations – we tell it how it is. We operate fluidly, and as one team.
Customer-centric: Our customers and community are at the core of what we do! We’re committed to helping medical practices deliver outstanding patient care and improving patient outcomes for individuals within their communities. We achieve this through constant customer communication and feedback allowing us to develop products our customers love.

Direct applicants only, please. We are not currently accepting candidates from recruitment agencies.

Cubiko Pty Ltd

Company Overview