About Us

We’re a mobile-first marketing agency that exists to help our clients’ apps perform at their very best. We combine a unique, data-driven approach with deep expertise to deliver game-changing mobile marketing strategies for globally recognized brands and influential start-ups.

Three things you should know about us:

Thanks to our proprietary technology and analytical models we can translate data into business value, faster.
We’re mobile experts but we’re not limited by it. We draw our teams from the best mobile talent and from a variety of backgrounds, meaning we see the bigger picture.
We’re a consultancy in expertise with an agency focus on delivery. And we work as an extension or an embedded part of our client’s teams. It’s one of the reasons 95% of our clients have stayed with us.

Your Role

Location: Central London

Work model: Hybrid

Reporting to: Acquisition Director

The Principal Acquisition Consultant is a senior, client-facing role within the Acquisition service delivery team. You will be responsible for leading a portfolio of client engagements, ensuring high-quality delivery, maintaining client satisfaction, and supporting strategic and commercial objectives. This role combines hands-on channel expertise with leadership, operational oversight, and commercial awareness.

Reporting to the Acquisition Director, you will collaborate closely with project managers and the sales team to ensure every project is delivered to the highest standard and demonstrates real business value. You’ll also manage a team of senior consultants and play a critical role in supporting internal quality processes and preparing for client renewals.

Duties & Responsibilities 

Client Strategy & Relationship Management

Lead a portfolio of ASO/Paid Acquisition clients, owning strategy, performance, and relationship management
Serve as the primary point of escalation for assigned clients, ensuring their success and satisfaction
Collaborate with the sales team to ensure smooth onboarding of new clients
Work with the Acquisition Director and project strategists to support contract renewal planning and positioning
Represent the delivery team in key client meetings and QBRs, delivering performance updates and strategic guidance
Ensure client-facing presentation decks are high-quality, data-led, following our brand guidelines and clearly communicate the value and impact of our engagement
Review and refine strategic deliverables to ensure they are aligned to client goals
Monitor client-facing Slack channels to ensure all communications are timely, professional, and clear

Team & Project Leadership

Manage and mentor a team of senior consultants, including personal development plans and coaching
Maintain a quality-first approach to all service outputs, working with the Acquisition Director to address any delivery issues
Foster a culture of continuous improvement, innovation, and accountability
Conduct post-project reviews to capture learnings and improve future engagements

Expertise & Innovation

Provide deep subject matter expertise across:

ASO (App Store Optimization)
Paid search and social channels for mobile apps including Apple Search Ads, Google App Campaigns, Meta, TikTok
Mobile DSPs such as Liftoff and Dataseat

Stay informed of platform changes and best practices and share relevant insights with the wider team
Identify new strategic opportunities and performance levers for each client

Operational & Risk Management

Collaborate with project managers to ensure effective tracking of scopes, timelines, and deliverables
Proactively identify and communicate project risks or blockers, and work with stakeholders on mitigation plans
Assist the Acquisition Director in preparing for client renewals, ensuring delivery results are effectively positioned

Experience, Skills and Attributes

5+ years in mobile user acquisition roles, ideally within an agency, consultancy, or app-focused business
Hands-on experience with paid search (ASA, Google App Campaigns), paid social (Meta, TikTok), and mobile DSPs
Solid experience with ASO across iOS and Android
Strong familiarity with tools such as App Store Connect, Google Play Console, AppsFlyer, Adjust, and Google Analytics
Proven track record in managing senior client relationships and delivering performance improvements
Experience leading and developing team members across multiple projects
Strategic thinker with excellent commercial awareness
Highly organized, with strong leadership and project management capabilities
Outstanding communication and presentation skills
Exceptional attention to detail—able to spot errors, ensure brand consistency, and uphold quality
Strong storytelling ability using data, visuals, and insights
Client- and outcome-focused mindset with a proactive and collaborative working style
Comfortable working in fast-paced, high-expectation environments

ConsultMyApp (CMA) is an equal opportunities employer. As an equal opportunities employer, CMA is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join CMA.

ConsultMyApp

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