Some roles feel corporate. This one feels like match day.

Senior roles don’t come up often, so we’ll get straight to the point. This is a leadership role for someone who wants to be in market, build relationships, shape ideas and lead a high performing sales team that delivers real impact for the Club.

Where and how you can work

This is a role for someone who enjoys being visible, trusted and connected. You’ll be out in market, working directly with senior leaders across partner brands, hosting, nurturing and growing relationships in premium environments. You’ll also be hands on in creating the ideas that sit behind corporate partner experiences and hospitality offerings.

Travel is part of the role, but it’s purposeful and relationship led. It’s typically aligned to events, partner engagement and major opportunities and includes stops in Melbourne, Sydney and other key markets.

While we’re based in West Lakes today, we’re off to a brand new facility in Thebarton very soon. This move expands what’s possible in this role, unlocking greater opportunity and deeper connections to engage partners in a new space.

About the team

You’ll lead our Commercial sales function, a focused and high impact team responsible for driving commercial growth through partnerships and hospitality sales. This is a small team with big responsibility. They are relationship driven, commercially sharp and deeply connected to the Club’s commercial success. These revenue streams are critical to the Club’s success and strong leadership matters.

We’re looking for a leader who can motivate, teach and mentor, using a clear sense of purpose to build relationships and close deals. This is not a rinse and repeat role. It requires a creative thinker who can work closely with Marketing, Events, Membership and Football Operations to ensure what we sell is aligned, authentic and delivers real value.

About the role

The Head of Commercial Growth is responsible for leading the Club’s sales strategy and delivering sustainable revenue growth. Reporting to the General Manager of Commercial, with a close working relationship with the Chief Commercial Officer, this role shapes how the Adelaide Football Club builds partnerships and delivers premium partner and hospitality experiences. The role balances strategy, leadership and hands-on selling. You’ll set direction, open doors, close deals and coach others to do the same.

What you’d be doing in this role today..

Leading the Club’s sales strategy across Partnerships and Hospitality

Growing revenue through new and existing partner relationships

Being active in market and building strong, trusted relationships with senior decision makers

Creating and shaping partnership ideas and experiences, not just selling inventory

Leading, coaching and developing a small, high performing sales team

Working closely with internal teams to deliver aligned, high-quality outcomes

Ensuring commercial outcomes support long term Club success

You’d be a great fit if you...

Have senior experience in sales, partnerships or commercial growth
Enjoy being in market and building relationships at a senior level
Are comfortable leading a small team and setting clear stretch and expectations
Know how to turn relationships into long term value
Think creatively about partnerships and experiences, not just revenue
Are energised by sport, events and premium environments
Want your work to be visible, meaningful and directly connected to performance

What’s in it for you?

Working at the Adelaide Football Club means being part of something bigger than a job. Your work will be seen, felt and experienced by fans, partners and the broader community. We expect a lot, but we also offer the opportunity to do career defining work in a high profile, purpose driven environment.

What’s on offer

Additional ‘Crows’ leave days each year to help you recharge
Free access to our gym, pool, and yoga classes to support your wellbeing
Flexible working hours to help you balance work and life
Ongoing professional development to build your skills and grow your career
Membership perks include tickets to AFL, AFLW, and SANFL games
Exclusive discounts through our sponsors and partners

About us

Founded in 1990, the Adelaide Football Club has quickly become a cornerstone of South Australian football, combining a proud legacy with bold, forward-looking initiatives. At the heart of our Club is our people. We are a people-first organisation, and our success starts with who we engage. Our teams are supported with clearly defined roles, growth opportunities, and the resources to make a meaningful impact.

We are deeply committed to our community, building authentic, lasting partnerships and creating experiences that extend beyond the football field. Joining the Adelaide Football Club means contributing to a bold, ambitious, and passionate organisation that is making a lasting difference in football and across South Australia.

How to apply

Submit a Resume and a one-page cover letter. Want to Stand Out? Why not pitch yourself in a two-minute video outlining why you’d be a great fit to hr@afc.com.au.

Applications will be reviewed progressively as they are received. We appreciate every application; however, only shortlisted candidates will be contacted.

Other things to know

We make hiring decisions based on experience, skills and potential, as well as alignment with our values. If this role excites you but you don’t tick every box, we still encourage you to apply. Diverse backgrounds and perspectives make us stronger and we warmly welcome applications from people of all backgrounds and communities.

The Club is committed to safeguarding children and young people in our care and creating a safe, supportive environment for all. Everyone who represents the Adelaide Football Club, regardless of role or level of responsibility, shares in this commitment. As part of this process, the successful candidate will be required to complete pre-employment checks, including a Working with Children Check.

Adelaide Football Club

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