Ngā Mātāpono – Principles
Mātāpono I: Kaupapa – Literacy Aotearoa will honour Te Tiriti o Waitangi by operating in accordance with Tino Rangatiratanga and guided by Manaaki Tangata.
Mātāpono II: Mission – Literacy Aotearoa is established to develop, promote and deliver accessible, quality literacy services designed to ensure the peoples of Aotearoa are critically literate and able to realise their full social, cultural and economic potential.
Pono: Sincerity
Being true and sincere in the work we do for the benefit of the people and communities we serve.
Manaaki Tangata: Respect
Of others and self-nurturing, all leadership and development capabilities to demonstrate the integrity of our values and the kaupapa and principles of Literacy Aotearoa.
Tika: Justice
Providing the inputs that achieve equitable outcomes of improved literacy and numeracy competencies and wellbeing for learners.
Mana: Honour
The respect and care shown for the organisation and others; our mana, our respective perspectives and our needs.
The Literacy Aotearoa logo was designed by Aroha Mitchell and was adapted in 2005 for branding purposes.
The concept of the design: