How to prepare your business for Black Friday

Businesses are about to be in full swing for the annual Black Friday sale. But consumers are more conscious than ever about their purchases, and the way mass consumption impacts the environment.

This is why we’ve created this complete guide to preparing your business for Black Friday, with an important nod to how you can do it in an environmentally conscious way – and appeal to more customers.

This guide covers:

• What is Black Friday?
• How do you run a Black Friday sale?
• How not to run your Black Friday sales
• How can you market your Black Friday sale?
• The war between Black Friday and Green Friday
• A checklist for you to refer to
• and more.

Disclaimer: The information in this guide is current as at 23 November 2022, and has been prepared by Employment Hero Pty Ltd (ABN 11 160 047 709) and its related bodies corporate (Employment Hero). The views expressed in this article are general information only, are provided in good faith to assist employers and their employees, and should not be relied on as professional advice. The Information is based on data supplied by third parties. While such data is believed to be accurate, it has not been independently verified and no warranties are given that it is complete, accurate, up to date or fit for the purpose for which it is required. Employment Hero does not accept responsibility for any inaccuracy in such data and is not liable for any loss or damages arising either directly or indirectly as a result of reliance on, use of or inability to use any information provided in this article. You should undertake your own research and to seek professional advice before making any decisions or relying on the information in this guide.

Download the guide now.