Cookie Policy

What are Cookies?

Employment Hero uses a technology called “cookies” to store session information. A cookie is a small amount of data, which often includes an anonymous unique identifier, which is sent to your browser from a website’s computers and stored on your computer’s hard drive. We use both session ID cookies and persistent cookies. A “session ID cookie” expires when you close your browser. We use session ID cookies to track your session activity on our website. This cookie is only ever transmitted over HTTPS. A “persistent cookie” remains on your hard drive for an extended period of time. We use persistent cookies to determine from where you were referred to our website, as well as the last email address that you used on a form submission. Employment Hero may set and access Employment Hero cookies on your computer; cookies are required to use the Employment Hero website. You can remove persistent cookies by following directions provided in your Internet browser’s “help” directory. Click here for more information on cookies, including how to disable them. If you disable cookies, you may still use our website, but your ability to use some areas of our website or receive accurate and relevant information may be inhibited. 

Web Beacons / Gifs

We may from time to time employ a software technology called clear gifs (a.k.a. Web Beacons), that help us better manage content on our website by informing us what content is effective.  Clear gifs are tiny graphics with a unique identifier, similar in function to cookies, and are used to track the online movements of Web users.  In contrast to cookies, which are stored on a user’s computer hard drive, clear gifs are embedded invisibly on Web pages and are about the size of the period at the end of this sentence. We do not tie the information gathered by clear gifs to our customers’ personal information. 

Behavioural Targeting / Retargeting

We may from time to time partner with third party ad networks to either display advertising on our websites or to manage our advertising on other websites. Our ad network partners use cookies, Web beacons and other technologies to collect non-personally identifiable information about your activities on this and other websites to provide you targeted advertising based upon your interests. 

Third Party Cookies and Analytics

When you visit certain sections of our website and/or use our mobile application, third parties may place cookies on your computer’s browser and/or make use of web beacons to collect information.  This information may include things such as your use of the website or mobile application, device and browser information and ad data. The information generated by the cookies and web beacons about your use of the website is transmitted to those third parties.  This information is then used for the purpose of compiling statistical reports to enable us to measure and analyse the number of visits to the site and its pages, the average time spent on the site and the pages viewed; serving targeted advertising to you (including use to target advertising on other sites or applications based on your online activity); providing us with services and enhancing/improving our website, mobile application and the third party’s technology products and services.  To learn more about third-party advertising, and to opt out of certain ad-targeting activities, please visit: preferences-mgr.truste.com, aboutads.info/choices, and youronlinechoices.com.

Current Third Party Providers

1. ZoomInfo. We use ZoomInfo to execute our ABM Strategy. Learn more by visiting the ZoomInfo privacy policy page.
2. Drift. We use Drift as a medium to talk to customers directly on our website and measure the effectiveness of campaigns. For more information on Drift cookies, visit “What is Drift’s Cookie Security and Privacy Policy?”
3. Facebook. We use Facebook as a medium to talk to customers and to measure effectiveness of campaigns. Visit “Cookies and Other Storage Technologies” for more information.
4. LinkedIn. We use LinkedIn as a medium to talk to customers and to measure effectiveness of campaigns. Visit LinkedIn for more information.
5. Facebook Ads. Facebook Ads uses cookies to help us track the effectiveness of our Facebook Ad campaigns. Visit Facebook’s privacy practices to learn more. To opt-out of interest based advertising with Facebook, see About Ads and Your Online Choices.  
6. LinkedIn Ads. LinkedIn Ads uses cookies to help us track the effectiveness of our LinkedIn Ad campaigns. Learn more at, and to learn how to opt out, visit LinkedIn’s support page.
7. Quora Ads. Quora Ads uses cookies to help us track the effectiveness of our Quora Ad campaigns. Learn more at, and to learn how to opt out, visit Quora’s support page.
8. Bing/Microsoft Ads. Bing Ads uses cookies to help us track the effectiveness of our Ad campaigns. Learn more at, and to learn how to opt out, visit Microsoft’s support page. Click here to opt-out of interest based advertising with Microsoft.
9. Google Adwords (Advertising). Google AdWords uses cookies to help us track the effectiveness of our AdWords campaigns. Learn more at Google’s privacy centre, and see here to learn how they work with third party technologies.
10. Google Analytics (Analytics). Google Analytics uses cookies to help us analyze how our users use our websites and services. You can find out more about this service and how Google uses your data at 
    1. http://www.google.com/analytics;and 
    2. google.com/policies/privacy/partners/
11. Google Tag Manager. Web traffic tracking. Learn more by visiting the Tag Manager Overview page.  To opt out, visit the Google Analytics support page.
12. Google Optimise. Optimize utilizes Analytics cookies to target content variants to a user and a content experiment cookie to determine a user’s participation in an experiment. See here to learn more about their privacy policy. 
13. Capterra. We use Capterra as a medium to get feedback from our customers and measure effectiveness of campaigns. Visit “Cookie Policy” for more information. 
14. Marketo: We use Marketo to manage registrations on our websites, to collect and store consent, and to send consent-based email communications. We also use Marketo to track web visits if you have registered on our website. Read Marketo’s privacy policy here.
15. Marketo Munchkin. This cookie is set by Marketo. This allows a website to track visitor behavior on the sites on which the cookie is installed and to link a visitor to the recipient of an email marketing campaign, to measure campaign effectiveness. Tracking is performed anonymously until a user identifies himself by submitting a form. Learn more here. 
16. Inspectlet. Inspectlet provides website analytics services, including the analysis of activities of visitors to this website.  Inspectlet’s authorised use of cookies and other tracking technologies enable it to have access to personal information of visitors to this website. Visit Inspectlet for more information. Access to and use of personal information is governed by Inspectlet’s Privacy Policy.
17. Outbrain. Outbrain offers a content marketing service that aims to present users to content that they are interested in, based on their behaviour and preference. The pixel we’ve added helps with attribution and overall performance. Learn more here. 
18. Twitter. Twitter provides real time updates from across the globe on the latest trending stories, ideas and opinions from the Twitter accounts or hashtags that you choose to follow. We make it easier for you to share our website content over Twitter. At times, we may present you with some ads on Twitter based on your engagement with our website(s). Learn more about how Twitter uses your data here. 
19. Yahoo. The Yahoo! Dot tag assists is in campaign tracking at attribution to help optimize performance. Learn more here. 
20. YouTube. We embed videos or insert links to videos from YouTube on our website(s). As a result, when you visit a page with content embedded from or linked to YouTube, you may be presented with cookies from YouTube.
21.  Zendesk. We embed content and insert links to Zendesk on our website(s). As a result, when you visit a page with content embedded from or linked to Zendesk, you may be presented with cookies from Zendesk.
22. Optinmonster (Vendor anonymous data): Optinmonster is a conversion optimization tool that we use to create pop-ups to guide users through our website. It collects anonymised visitor behaviour information such as new and returning visitor data, number of pages visited during a session and how the visitor interacted with the Optinmonster popups. This data is stored in local cookies. For specific marketing campaigns the anonymous data is aggregated and used to evaluate the success of a campaign. The cookies are not used externally with third parties for any purpose. No personally identifiable information is stored but visitors can delete the cookies in their own browser to stop them being used. The Optinmonster privacy policy can be found here. The cookies are:

_omappvp: used for determining new vs. returning visitors

_omappvs: used to determine when a new visitor becomes a returning visitor

om-global-cookie / omGlobalSuccessCookie: used to prevent any future OptinMonster campaigns from showing on your site

om-interaction-cookie / omGlobalInteractionCookie: used to determine if a visitor has interacted with any campaign on your site

om-{id} / om-{campaignSlug}: ;used to determine if a visitor has interacted with a campaign ID of {id} / {campaignSlug} on your site

omSeen-{campaignSlug}: used to determine if a visitor has been shown a campaign by the slug

om-success-{id} / omSuccess-{campaignSlug}: used to determine if a visitor has successfully opted into a campaign with the ID of {id} / {campaignSlug} on your site

om-success-cookie / omSuccessCookie: used to determine if a visitor has successfully opted into any campaign on your site

om-{id}-closed / omSlideClosed-{campaignSlug}: used specifically with slide-in campaigns {id} / {campaignSlug} to determine if it has been closed or not by a visitor

omCountdown-{campaignSlug}-{elementId}: used for countdown elements {elementId} in campaigns {campaignSlug} to determine when it should complete

omSessionStart: used to determine the current session time of the visitor on your site

omSessionPageviews: used to determine the number of pages seen by a visitor during their browsing session on your site.