Welcome to the Sales Development Representative Role
This is a key entry-to-intermediate role reporting to the Head of Sales, where you will be the first point of contact for prospective Arlo customers.
As a Sales Development Representative, you will turn inbound interest and targeted outreach into a high-quality sales pipeline. You’ll play a direct role in driving revenue growth while developing strong foundations in modern SaaS sales.
This is a highly collaborative, fast-paced role where you’ll work closely with Sales Consultants, Marketing, and the wider team to ensure every opportunity is well-qualified and positioned for success.
With a mix of inbound (80%) and outbound (20%) activity, you’ll gain exposure to the full early-stage sales process and build skills that set you up for long-term career growth in sales.
What You’ll Be Doing (Your Impact)
Your primary focus will be qualifying leads, building pipeline, and creating opportunities for the sales team.
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Lead Qualification & Pipeline Generation: Respond to inbound enquiries, run structured discovery calls, and qualify prospects against ideal customer profiles
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Lead Nurturing: Build relationships with early-stage prospects through personalised, value-driven communication
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Outbound Prospecting: Identify and engage new prospects through targeted outreach across phone, email, and social channels
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CRM & Reporting: Maintain accurate CRM records, track performance metrics, and continuously refine outreach and qualification techniques
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Collaboration: Work closely with Sales Consultants to ensure smooth handover of qualified opportunities and contribute insights to improve targeting
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Customer Engagement: Represent Arlo professionally in conversations, demos, and occasionally at events or conferences
What You’ll Bring (Your Expertise)
At Arlo, you’ll find a supportive team that trusts you to make an impact, gives you the freedom to grow, and the space to do your best work. We value clarity, grit, ownership, and curiosity, and we’re not afraid to challenge ideas to reach the best outcome. We work hard, move fast, and celebrate wins together.
Experience
- 1+ years in sales, SDR/BDR, or a customer-facing role
- Experience in SaaS or technology sales is a bonus
- Proven ability to meet or exceed targets or KPIs
- Experience using a CRM (e.g. Salesforce, HubSpot) preferred
Skills
- Strong discovery and questioning skills
- Excellent written and verbal communication
- Confident engaging with decision-makers and business leaders
- Highly organised with strong time management
- Comfortable working to KPIs and performance metrics
- Analytical mindset with the ability to improve performance
- Comfortable learning and demonstrating software products
A Bit About Arlo
Arlo is a world-leading SaaS company on a mission to revolutionize professional training. With customers in over 70 countries, over 7.5M people trained, and $3B in course transactions, Arlo is loved by thousands of trainers and millions of learners worldwide. Arlo’s all-in-one training management platform handles everything from course creation and scheduling to delivery and operations.
We believe human connection is at the heart of great learning. By blending that philosophy with the latest in AI and e-learning technology, Arlo helps training providers save time, grow revenue, and deliver exceptional learning at scale.
This role is a key part of Arlo’s next phase of growth. Global expansion, deepening our AI capabilities, and empowering a passionate community of training professionals shaping the future of learning.
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Ready to make an impact on sales?
If you are a Sales Development Representative ready for your next challenge and seeking development and career growth opportunities, apply now with your CV. Applications will be reviewed on a rolling basis.
