Employment Hero

Why Social Media is a Top Skill for HR Managers

In a world where everyone’s connected by the touch of a button, it’s no surprise that social media has become an ever-growing part of our professional career. We’ve seen social media become a large part of establishing your online presence and it’s no secret this HR trend will continue to grow throughout 2020 and beyond

Social media, once known as the realm of creative marketing types, has opened up many opportunities to people at work. For people professionals, there’s never been a more important time to harness the power of social media. If you’re looking to up your social media game but not sure where to start, take a look at our Guide to Create a Standout Linkedin Profile for HR Professionals. Once you’ve created a 10/10 LinkedIn profile and are ready to get strategic with your people management, read on as we share five ways you can use social media to grow your career. 

LinkedIn Profile - Social Media for People Managers _ Employment Hero

Allows you to build your personal brand and position yourself as a thought leader

When it comes to growing your career in people management, social media is a great place to share your thoughts. Whether you’re starting a discussion about an HR trend that’s set to shake up the industry or inviting your network along to a panel discussion event, there are so many ways you can show your years of experience and passion for people management through your social media network. If your LinkedIn profile is looking great and your regularly posting content, you’ll begin to build up your personal brand. As time progresses, your connections will begin to position you as a person of influence and you’ll be remembered by potential talent, co-workers, and other professionals in the human resources industry. 

Our advice? 

Get used to speaking out and sharing your thoughts on social media. It only requires a few minutes a day to be active on LinkedIn (hint: it’s a great way to make use of the time you have on your morning commute!) and can be extremely beneficial to your career for many years to come. 

Contributes to your employee advocacy program 

Employee advocacy. It’s not just another HR buzzword. We promise. But how does it translate to social media, I hear you ask? 

As people managers, it’s important you are (and encourage your team to be) cheerleaders of your brand. While in-person networking events are a great way to share positive reviews, we’ve seen a digital shift that now places significant importance on transitioning your employees to be advocates of your brand online.

Did you know that having a strong LinkedIn profile can help your company’s brand grow on social media? By sharing your company’s content with your professional network, it means that the reach of your brand is now broadened. The result? The post from your company that you shared can now be seen by all of your connections, and if they engage with this content, their connections will see it too. Cool, right? Not only this, a study by LinkedIn found that employees who share content on their personal profile compared to a company page experiences 2x the engagement. If you want to dive deeper into employee advocacy, take a look at our blog which explains why creating an employee advocacy program is beneficial for your company.

Content has 2x higher engagement when shared by employees _ Employment Hero - Why Social Media is the New Must-have Skill for People Managers

Helps broaden your professional network

Did you know that the most connected LinkedIn job roles fall under the human resources category? Surprised? Nope. Neither are we! This makes it 10x more important to make networking online a priority.  

We all know the importance of continually widening your professional network. By connecting with others, you have the potential to learn more about people management, connect with top talent or even just stay in touch with your fellow HR managers. At the end of the day, you’ll never know when those LinkedIn connections will come in handy!

If you’re looking for HR and people management groups to join on LinkedIn, you can check out:

LinkedIn HR Group to join - Employment Hero

It’s not just Linkedin, either. There are platforms that can help you network by bringing the online world to the physical world:

  • Eventbrite: With Eventbrite you can search for local events nearby, ranging from more casual meetups to workshops and seminars. There’s something for everyone. You can search for events by location, topic and date. Pro tip: create an account and follow companies or groups you might want to engage with for job opportunities or networking.
  • Meetup: Similar to Eventbrite, Meetup allows you to meet up with people, usually around shared common interests. Meetup is a great way to spend time with specialists in your field and learn from each other. 

Improves employer branding 

Employer branding is vital when it comes to designing the candidate experience. It’s a great way to attract top talent whilst positioning your company as a great place to work. It’s one that can be used by your entire company with an employer branding strategy. This involves your wider team sharing positive experiences with their networks (either via social media or word of mouth). It’s a powerful strategy when your employee experience is great, and your employees are cheerleaders of your brand. 

Note: It’s important that your employee experience is in good shape or you could do more harm than good. If you’re looking for more, read our guide How to Stand Out in a Competitive Market With an Employer Branding Strategy or watch our webinar which will bring you up to speed in no time with how to craft a winning strategy. 

Opportunity to showcase your company’s employee value proposition (EVP) 

At the end of the day, LinkedIn is an incredibly powerful tool to meet people and potential employees. When you throw your company’s EVP into the ring on your LinkedIn posts, potential candidates will more than likely show interest in roles compared to those who don’t.

Why should you communicate your EVP and why is it important?

Sharing your EVP with potential talent can set you apart from others in a highly competitive market. It can provide you with a competitive advantage when it comes to acquiring top talent and growing your business. With the right employees behind you, you’re on the road to creating a high-performing team that will help you bring your ambitious goals to life. 

The Wrap Up

When it comes to social media, people managers have the power to create an online presence beneficial to their role. Not only this, by creating content and being an active part of the human resources online community, you’ll be more likely to attract top talent, broaden your professional network and learn from other industry experts. You’ve got nothing to lose when it comes to social media, so go on – get social! 

Want more?

Wanting to up your people management game and find out what your employees are looking for in the workplace? Download our FREE ‘What Employees Want’ whitepaper. 

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